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1、1,Work in the Information Age,John L.Krummel,2,If I was asked for one short sentence to describe this presentation it would be“The key to working in the Information Age is effective communication”.,3,Do we shape our working world or is our working world shaping us?Information management and its asso
2、ciated technologies is seen as a wondrous evolution for humankind.New breakthroughs utilising information management as a core component are happening everyday.,4,On the other handOur jobs are becoming ever more complex and challenging,requiring steeper learning curves and full of future uncertainty
3、.,5,About here we could get break out and get involved in discussions concerning culture,consumption,pseudo individualisation,standardisation and whole schools of philosophical thought.We could also get involved with the works of Taylor,Maslow,Daft and Lengel,Mc Gregor etc.But our aim is to discuss
4、working in a information age rather than discuss the work philosophy of humankind.,6,Besides“Im not here to dull your beliefs,but to sharpen your curiosity”,7,In 1973 Daniel Bell made the following statement:“In the coming century,the emergence of a new social framework of telecommunications may be
5、decisive for the way in which economic and social exchanges are conducted,the way knowledge is created and retrieved”.Bell,Daniel.(1973).The Coming of the Post-Industrial Society:a Venture in Social Forecasting.New York,NY:Basic.p.487.,8,“People of the mid-nineteenth century encountered tremendous c
6、ultural and social change with the dawn of the industrial age.“The people of the late twentieth century experienced tremendous cultural and social shifts with the advent of the information age.”Hill-1992,1996http:/www.coe.uga.edu/%7Erhill/workethic/hist.htmThe Industrial Age(it was said)was giving w
7、ay to the Information Age,9,Industrial age jobs:Low-discretion(in-ability to choose according to ones own desires)with minimal decision making.Tasks were analysed and broken into simple steps which required very little thinking or judgement on the part of workers.Information age jobs:In contrast,are
8、 high-discretion and require considerable thinking and decision making on the part of workers Miller,W.F.Emerging technologies and their implications for America.USA Today,60-65,10,Beginning nineteen seventies and expanding into the eighties“Blue Collar”workers began for the first time to outnumbere
9、d by their“White Collar”cousins.Co-incidentally also:The advent of Laser Printing,“WYSIWYG”“Macs”,IBM“PCs”,Bitmap Imaging,Graphical User Interfaces,barcode scanners,Internet(ARPANET),floppy disk,ethernet,etc etc.Check out:http:/,11,Innovations(especially within the semi conductor area)arising from t
10、he seventies allowed business and organisations to capture information in a digital form and manipulate and share that information.The digital age allowed this to begin happening on a truly rapid and global stage.,12,Early systems were unfriendly when compared to those of today.Users had to adapt wo
11、rk routines to the system being used.Lots of crashes and downtime due to system failures.Systems were expensive.Specialists ruled(and were expensive),13,Todays systems:Much more affordableMore powerfulMore interactive user to system,system to user,user to user,system to system.Allows for a greater d
12、epth of information processing utilising a continuously updating data stream.,14,Tomorrows technology will make todays feel like yesterdays,15,Work in the Information AgeNo longer confined to one industry or area.Decentralised Telecommuting provides mobile offices/work from Home scenarios.“Virtual O
13、ffice”Basic business core complemented by“as needed”specialist consultants with area specific knowledge.“work is something you do,not something you travel to”(anon),16,Endless OpportunitiesWe generally hold to the belief that the flexibility and the opportunities for increased productivity offered b
14、y todays information technologies are real benefits.Or,are they?There are more businesses using information technology but there are also more Information specialists.Specialists are available in increased numbers but at reduced cost.“Business can be seen to gain but the workers loose”,17,The benefi
15、ts of the virtual office are not obtained simply by arming workers with portable information systems and sending them out of the office.Managing People to work well virtually,requires new skills and attitudes on the parts of both organisations and workers.,18,Information Age OrganisationsNeed to be:
16、More adaptive.More accepting of changing processes.Must spend to stay competitive.Must be prepared to use outside expertise rather than rely on internal workforce abilities.Has anything really changed?,19,Information Age WorkersDesirable AttributesMore adaptive and accepting of emerging innovation.A
17、ble to create social networks,collaborate with fellow workers and those outside the main business core.,20,Side effectsBecause the technology is a global one organisations have to become global to survive or suffer losses to those who are.Who buys on the Internet?More stressed as continually learnin
18、g,adapting and networking.Student requirements higher and more demanding than previous and online learning requires the purchase and maintenance of physical technology.Socialising is becoming part of work.Who has time for friends,21,ConsiderationIsolation or IntegrationSome people are surrounding th
19、emselves with modern technology while paying little attention to the needs of others.Others use technology to better understand their fellow man to overcome physical distance,establishing digital relationships.http:/www.altruists.org/ideas/technology/,22,Discussion,Are we still simple task orientate
20、d like we were in the Industrial Age?Are our working and social lives merging?Are we becoming more reliant on social bonding to get the job done?Is social change driving technology or is technology driving social change?This last question can be considered by a quick look at the philosophical propos
21、ition of“Determinism”.,23,Determinism The philosophical proposition that every event,including human cognition and action,is causally determined by an unbroken chain of prior occurrences.No mysterious miracles or wholly random events occur.,24,Determinism,Hard vs soft determinism stance(Smith and Ma
22、rx,1994)Hard:Technology drives social changeSoft:Technology is influential but society has a choice in which tools to develop.Smith,M.R.and Marx,L.(eds),Does Technology Drive History?The Dilemma of Technological Determinism,MIT Press,Cambrdige,MA.Non-determinism stance(McDermott,1993,1991)“free will
23、”-Im a child of the 60sSocial forces shape technology,not causally determined.Technologies reflect different degrees of social,political and economic power possessed by the sponsors and the opponents of particular technologies.McDermott,J.:1991,Corporate Society:Class,Property,and Contemporary Capit
24、alism.Interventions:Theory and Contemporary Politics,Westview Press,Boulder,CO.(Slide stolen from Fay Sudweeks collection),25,Working in The information AgeIf technological ability is important how do we function more effectively utilising an awareness of technology requirements.If social presence i
25、s important-how do we function more effectively utilising an increased awareness of the importance of social interactions.,26,CommunicationThe information media we choose allows us to:-communicate with the system.-communicate with other users.,27,The problem is in choosing the right methods of commu
26、nicating.,Human to MachineComponent(Technical Aspect),Human to HumanComponent(Social Aspect),28,The media we use to communicate needs to reflect the importance of the communication.“How would you rate these in order of importance?”EmailVideo conferencingAudio conferencingTelephoneIRCFaxTelemarketing
27、Hand written letterAdvertising brochureWord Processed Letter You cant,unless you know the context relative to the question.We cannot proclaim that video conferencing is the best communication media for all communication.,29,We all view the media type differently depending upon the situation.Therefor
28、e scrutiny of Media selection is importantBut How do we choose?,30,People and OrganisationsCan make bad choices!Can be influenced by social and cultural contexts!Can be misinformed!Can be misled!Do not know what they want!Do not have a choice!,31,Theories and Models of communication needs can assist
29、 in determining the closest match to suit the requirements.However!,32,Theories and models abound for describing technological and social interactions and suitable for analysing and choosing information age requirements“There are theories and theories that debunk theories and models and models that
30、anti-model other models”,33,Despite the overwhelming and often contradictory evidence that these can create,theories and models provide a means of addressing the relationship between technology and society and prompt questions about agency,determinism,and autonomy(how much of an influence does techn
31、ology have?);and teleonomy(the science of adaptation)(does it have a particular,inevitable,end?).For a more in depth discussion go to:http:/en.wikipedia.org/wiki/Theories_of_technology,34,You have already covered several theories in this course and also during your other studies you will have uncove
32、red several more.Media RichnessSocial InfluenceTwo others to further illustrate and briefly show how technological and sociological issues shape our working world.Technology Momentum TheoryDiffusion of Innovation Theory,35,Technology Momentum TheoryWhen a technology is young,deliberate control over
33、its use and scope is possible and enacted by society.However as a technology matures,and becomes increasingly enmeshed in the society where it was created,its own deterministic force takes hold.Thomas P.Hughes,Technological momentum,in Albert Teich,ed.,Technology and the Future,8th edn.,2000.,36,Dif
34、fusion of InnovationFrench sociologist“Gabriel Tarde”originally claimed that sociology was based on small psychological interactions among individuals,especially imitation and innovation.Tarde,G.(1903)The Laws of Imitation,translated by E.C.Parsons with introduction by F.Giddings,New York,Henry,Holt
35、 and Co.,37,Diffusion of InnovationDiffusion of innovations theory was formalised by Everett Rogers in a 1962 book called Diffusion of Innovations.Rogers stated that adopters of any new innovation or idea could be categorized as innovators(2.5%),early adopters(13.5%),early majority(34%),late majorit
36、y(34%)and laggards(16%),based on a bell curve.Each adopters willingness and ability to adopt an innovation would depend on their awareness,interest,evaluation,trial,and adoption.Rogers,Everett.(1995).Diffusion of innovations.Fourth edition.New York,NY:The Free Press.,38,Rounding OffOur working life
37、is an ever changing procession of tasks.In the early years the tasks we performed were typically steeped in tradition and(hunting,gathering,mining)evolving around cultural and social values.As society evolved tasks expanded becoming more intricate in nature requiring more finesse and craftsmanship,s
38、till,they were linked to social and cultural values.During the industrial revolution tasks became more simplified and automated as machinery evolved.Social and cultural values became linked to industrial processes.Today the tasks are more steeped in innovation where the need for workers is to rapidl
39、y adapt to changing consumer processes.Simple tasking has given way to multitasking.Social and cultural values can be seen as linked to consumer processes.,39,The way we communicate is central to our current information processing requirements.Communication methods are more numerous in our current e
40、ra than we were previously exposed to which in itself creates problems in knowing the right medium for effective communication.Work in the information age gives us opportunities to streamline our work practices.Virtual Offices and telecommuting allow flexibility and convenience.As existing technolog
41、y improves and new innovations come online we find we now have more communication options from which to choose.Critical to success is making the right choice.,40,One Last Cartoon Consider how far our Information management has evolved since the year 2000,41,Thats It-Thanks Any Questions?,42,Referenc
42、es,Bell,D.(1973).The Coming of the Post-Industrial Society:a Venture in Social Forecasting.New York,NY:Basic.Hill,R.(1992).Historical Context of the work Ethic.Available online at http:/www.coe.uga.edu/%7Erhill/workethic/hist.htmMcDermott,J.(1991).Corporate Society:Class,Property,and Contemporary Ca
43、pitalism.Interventions:Theory and Contemporary Politics,Boulder,CO:Westview Press.Rogers,E.(1995),Diffusion of innovations.Fourth edition,New York,NY:The Free Press.Smith,M.R.and Marx,L.(eds).Does Technology Drive History?The Dilemma of Technological Determinism,Cambrdige,MA:MIT PressTarde,G.(1903).The Laws of Imitation,translated by E.C.Parsons with introduction by F.Giddings,New York,Henry,Holt and Co.Technology theories-http:/en.wikipedia.org/wiki/Theories_of_technologyTechnology timeline http:/,
