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1、1,Android平台盈利模式探析,在Android中挖到第一桶金,Android Hackathon,2009.09.06eoeAndroid>UG,姚尚朗(IceskYsl),http:/www.eoeMhttp:/www.eoeA,Google Confidential and Proprietary,2,本次议题.,现况,盈利模式,市场规模和机会,面临的挑战,移动互联网潜力业务,Google Confidential and Proprietary,我们的现况,Google Confidential and Proprietary,是时候,Google Confidential a
2、nd Proprietary,我们需要,Google Confidential and Proprietary,不断探索,Google Confidential and Proprietary,盈利模式？,Google Confidential and Proprietary,8,1.收费应用,Google Confidential and Proprietary,9,2.免费应用,free!,Google Confidential and Proprietary,10,2.1 免费应用盈利(1),在免费的应用程序中嵌入广告,Google Confidential and Proprietar
3、y,11,2.2 免费应用盈利(2),肉包子效应,Google Confidential and Proprietary,12,2.3 免费应用盈利(3),寻求直接赞助商,Google Confidential and Proprietary,13,2.4 免费应用盈利(4),小额捐赠,Google Confidential and Proprietary,14,3.软件预装,Google Confidential and Proprietary,15,4.后向收费,Google Confidential and Proprietary,16,5.撰写书籍,Google Confidentia
4、l and Proprietary,17,6.Android培训,Google Confidential and Proprietary,18,7.咨询服务,Google Confidential and Proprietary,19,8.做平台,Google Confidential and Proprietary,20,9.做行业分析和预测,Google Confidential and Proprietary,21,10.OS/解决方案,Google Confidential and Proprietary,22,盈利模式总结,收费应用,免费应用,在免费的应用程序中嵌入广告肉包子效应,寻
5、求直接赞助商小额捐赠,软件预装,后向收费,写书,Android培训,咨询服务,做平台,做行业分析和预测,OS,Google Confidential and Proprietary,23,市场规模.,截至2009年6月30日,中国网民规模、宽带网民数、国家顶级域名注册量三项指标,仍然稳居世界第一,受3G业务开展的影响,使用手机上网的也已达到1.55亿，占网民的46,半年内增长了32.1，增速十分迅猛。,-中国互联网络信息中心，第24次中国互联网发展状况统计报告,Google Confidential and Proprietary,24,市场规模.,2009 年,中国移动互联网市场规模将达到,
6、148.8亿元,-艾瑞咨询20082009年中国移动互联网行业发展报告,Google Confidential and Proprietary,25,市场规模.,到2013年,全球使用手机上网服务用户将超过,7亿5000万,市场规模有望达到,380亿 美元,-2008年12月8日 Strategy Analytics分析报告,Google Confidential and Proprietary,移动互联网面临的挑战,Google Confidential and Proprietary,移动互联网面临的挑战(1),用户流如何变成现金流,Google Confidential and Prop
7、rietary,移动互联网面临的挑战(2),产业链各个环节如何合作,Google Confidential and Proprietary,移动互联网面临的挑战(3),营销模式如何改变,Google Confidential and Proprietary,移动互联网潜力业务,一、移动社交将成客户数字化生存的平台,二、移动广告将是移动互联网的主要盈利来源,三、手机游戏将成为娱乐化先锋,四、手机电视将成为时尚人士新宠,五、移动电子阅读填补夹缝时间,六、移动定位服务提供个性化信息,七、手机搜索将成为移动互联网发展的助推器,八、手机内容共享服务将成为客户的黏合剂,九、移动支付蕴藏巨大商机,十、移动电子商务的春天即将到来,Google Confidential and Proprietary,31,Thank You!,Email:,GoogleTalk:MSN:,Blog:http:/,Google Confidential and Proprietary,32,Q&A,Google Confidential and Proprietary,参考资料,http:/,blackberry.html,http:/,09.html,http:/,http:/,http:/,http:/,http:/,Google Confidential and Proprietary,
