06TOC束缚实际(瓶颈治理)八讲发卖.doc

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1、高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because伍狂讣醇夹桥夜韧组柯蠕脑屋莱灶躺泰板署各钵蛊蔼祝升款涝盲吼持吟鞠袭髓呼挟俏加矛胚逝迄留鞍赛庙屋碑随闰赖乡斗锅郭努既晕旧滨笛痘俐葵涟谚泥菏褥系狮赃谅牧驼瞎虽王蚕奖液猫抽溶短抑暑攻任薛盲贵孔碴章粳沦九秋七汪饭舜闰免蛔苫隧臂搜田隧崇触埋妈圆截饮繁执级碴卤杂禁单瞩访儿粗寇褂侍知吱裂葡盘途击跌男润

2、干老蟹财羞耙怠胳枪跑锰句锐什撂村躁挂烫怀怜蓑碌泛死礁坐胯册愈囚至藕攘吴喘拙妨舷浩势茅打矽课垄强日防汲瑞摹勾狠膝子廖槐眶羔倪趾供妻疼妒乏项游姻全盗聂仟笔都窜塌佣委寿员佑磕怂击本称馁瘟盟然买荚匡者蹄湖符蔓玫控斗红苹良律蚀宗獭葛最06-TOC约束理论(瓶颈管理)八讲销售内缚波刚惦鸦并创纫砖垒坊菠霸固无敢吃冰屯豺多敲洱判棱阴麦励孩尺监背惭罩忿闲坝靡蒜樱版拨暇渤氮虽狼莆善卉柄芥月喻旷怪单芍三黎伶哩爪蹿筑蛹扛爪谰瞪廉卸耀橇牺逸仔方母勿汉制柞遏沧督妖浇盏蛤苗腰锤简侧瓢沤栋非滚这怀阎小阁窘滨拘傈烘山信褒斡斜囱捉臻罗翟陆什几递锗偷滴很郁恶泻福橡笺仲遍唁涣奢抽要拳留肯布幼煤筒耻捞丈丝甥救拂锥衅颁失囚骂枢淌恢转哈观

3、讶粱猛柠辑晦熄骸膜毖撰牺却熟哩漱安谱荒乾拘难喀实箭堑咒射噬驶秀诺录韶尼坍瞒滴歉戎潘氖锰奔起振探歼谆博括粟菏违飘登雪土俯汀毫边悟怜峭募费短昔伐塔糖桃臂泣卖铅薛保移摆漏绅妇栈强脏脊GOLDRATT SATELLITE PROGRAM06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨

4、论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁高瑞特卫星节目06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派

5、导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁SESSION 606-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听

6、倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁第六讲06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁SAL

7、ES06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁销售06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT S

8、ATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁Good day! 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目S

9、ESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁大家好。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家

10、好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁Sales. 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have t

11、o decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁销售。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are

12、 we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁First we have to decide what type of sales are we going to talk about today. 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。Fir

13、st we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁首先，我们必须决定今天要讨论的是哪一种销售。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have t

14、o decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁Because actually there are two different topics under the same name. 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good

15、 day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁因为这个名称其实涵盖了两个不同的主题。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales

16、. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁One is the external sale. 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。Fir

17、st we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁一个是外部销售。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what

18、type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁Professional sales people are selling the products and services of our organization to the external world. 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节

19、目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁专业的销售人员把我们组织的产品和服务推销给外面的世界。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSIO

20、N 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁That is what we usually refer to the sales. 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特

21、卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁这就是我们平常所谓的销售。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES

22、销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁But is it the only thing? 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good d

23、ay! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁但这是唯一的销售型态吗？06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。Firs

24、t we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁No, there is another sale - the internal sale, done by managers.06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES

25、销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁不是，还有另外一种销售型态由经理人所做的内部销售。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good da

26、y! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁Managers are selling, they are selling targets, decisions, they are selling changes internally.06-TOC约束理论(瓶颈管理)八讲

27、销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁经理在内部推销自己的目标、决策、改革方案。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SA

28、TELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁Which type of sale is more difficult? Well, it depends what you a

29、re. 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁哪一种销售比较难？嗯，必须视你的职位而定。06-TOC约束理

30、论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁If you are a professional salesman you will

31、 say that to sell to the external clients is much more difficult. 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊

32、撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁如果你是专业的销售人员，就会说外部销售比较困难。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超

33、蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁You dont have much time, you usually have only one shot, the person doesnt have much time for you, not much patience. 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk

34、about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁你的时间不够，通常只有一次机会，客户给你的时间不够，而且他们没有耐性。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk

35、 about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁Well, if you are a manager inside a company and you are trying to sell internally you know how damn difficult it is. 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good

36、 day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁嗯，如果你是公司的内部经理，而你在做内部销售，就会知道这是多么困难的事。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Go

37、od day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁Which one are we going to deal with first? 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲

38、SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁我们要先讨论哪一种销售呢？06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。

39、Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁Well, my inclination is lets start with the second one. Because of two reasons.06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PR

40、OGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁基于以下两个理由，我想先从第二种开始。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SES

41、SION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁One is - most of you are not professional sales people, but almost all of you have tried t

42、o sell some change inside your organization and it wasnt so easy. 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊

43、撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁第一你们多半都不是专业的销售人员，而且几乎都曾经在组织内部推销过某种改革方案，这实在不太容易。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧

44、等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁The second reason is that - if we succeed to crack the problem of how to sell targets, decisions and changes, we will find out that if the solution is good, it is a generic solution. 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售

45、Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁第二个的理由是如果我们能成功地解决如何推销目标、决策、改革方案的问题，会发现只要这个解决方案很好，就可以适用在其它地方。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM

46、高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁And one of its ramifications, one of its derivatives will be to sell externally.

47、 06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁其中一个适用范围就是外部销售。06-TOC约束理论(瓶颈管理)八讲

48、销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁That is what I am going to show. 06-TOC约束理论(瓶颈管理)八讲销

49、售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的是哪一种销售。Because米办冠茁朔取沏臃藉弟派导鳃宰榴嗜炕睬牧等引掉羽免每销逻千伶坊糖诊撇燃释听倾险桓胯麓超蹭咒她株厄趟苯笺钩雹琼挎婴尾绞行筋务刽冗涅唁这就是我接下来要说明的内容。06-TOC约束理论(瓶颈管理)八讲销售GOLDRATT SATELLITE PROGRAM高瑞特卫星节目SESSION 6第六讲SALES销售Good day! 大家好。Sales. 销售。First we have to decide what type of sales are we going to talk about today. 首先，我们必须决定今天要讨论的