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1、综合商务英语二册Unit 10Ten Trade fairs,Contents:1.Promoting a product 2.Future perfect simple and future perfect progressive tenses 3.Writing a reply letter to an invitation,Objectives When the learners finish learning this unit,they should be able to know how to promote productswrite a reply letter,Have yo
2、u been to a trade fair?,1.Lead-in,The company brochure is an important method to promote the products and services of your company in a trade fair.Work in pairs and decide which of the following items should appear in a company brochure?,companys name logo and contact information company background
3、employees products and services organization structure prices mission statement,2.Vocabulary Building,booth presentation launch catalogue venue sponsorship,Fill in the blanks with the given words.,impression network sales targeted responsive present,Having an exhibit at an industry trade show is a g
4、reat way to your products,services,or simply yourself,to a group of others within your industry.Not only does the trade show allow you to with other professionals,but you may actually get a few while you are at the trade show.The main thing is that your exhibit,if done correctly,will leave a lasting
5、 in the minds of potential customers,thus making them more to you when you do a follow-up contact after the trade show.,present,targeted,network,sales,impression,responsive,3.Reading,Have you ever heard of Hannover Messe before?Do you know what whats the meaning of it?Read the following article and
6、find the answer.,HANNOVER MESSE,Answer the following questions according to the text.,1.What basic information of Hannover Messe can you get from the first paragraph?2.What are the three nouns used in the second paragraph to describe the function of Hannover Messe?3.How does Hannover Exhibition face
7、 the challenge of opening global markets?4.What was emphasized in the Hannover Messe 2013?,Future perfect simple and future perfect progressive tenses,4.Language Focus,Form of the future perfect simple and future perfect progressive tensesThe future perfect simple is formed with will have+the past p
8、articipate.The future perfect progressive is formed with will have been+the ing form.I will graduate in June.I will see you in July.By the time I see you,I will have graduated.I will have finished my homework by the time I go out to Daniels birthday party tonight.When Professor Jones retires next mo
9、nth,he will have been teaching for 45 years.I will have been sleeping for two hours by the time Edward gets home.,Grammar Point:Future perfect simple and future perfect progressive tenses1.The past as seen from the future 2.The continuation of a state up to the time mentioned,5.Speaking,You are work
10、ing in an IT company and your boss is considering the necessity of attending Hannover Messe.Work in a group of four and discuss the situation together,and decide:How much your company will benefit from the trade fair?After discussion,your company decided to attend the Hannover Messe.Now discuss whic
11、h department should be involved?Do you suggest marketing department,sales department,IT department,or any other department of your company?,Here are some useful expressions you can refer to:It is an important occasion for a company to learn aboutIt is a good opportunity to promoteIt offers a good op
12、portunity toI think marketing department should be in charge becauseI strongly recommend that sales department should organize this event because,Work in pairs.Make up a dialogue in the following situation.You should refer to the chart below to make your negotiation dialogue complete.,Student A：You
13、are the representative of your company in the trade fair.The main exhibit of your company is the latest computer your company has just launched.,Student B:You own an IT company in England and you are looking for a type of computer of excellent performance.,6.Writing,Your company has received an invi
14、tation letter from the International Water Association.Read the letter and find out what details of the exhibition are given in the letter?,The structure of this invitation letter This letter aims at inviting the potential exhibitors to attend the exhibition hosted by IWA.The first paragraph extends
15、 the invitation to the potential exhibitors.The second paragraph briefly introduces the trade fair.The third paragraph gives an account of all the previous exhibitions held by IWA.The fourth and fifth paragraph shows the benefits exhibitors can get from attendance.,Your company has decided to attend
16、 this exhibition.Write a letter of reply to confirm your attendance,including the information below.Write 100120 words.your formal confirmation of attendanceask for more information about the exhibition fees and how to book your boothdo you need to arrange your accommodation by yourself,Here are som
17、e useful expressions you can refer to:BeginningI am writing to.I have received your invitation for me to.Im pleased to confirm that.I am pleased to accept your invitation.Body(Enquiry)Could you pleas send me/let me know?I would be grateful if you couldWe are interested in knowing more aboutI would like some more information aboutCould you please let me know?Please send me a copy of your(current brochure of the details of)EndingI look forward to hearing from you.We look forward to your reply.We look forward to receiving the information you can give us.,
