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1、【店铺销售业绩不理想的几大因素】,终端销售就如:“逆水行舟、不进则退”。没有持平满足,嫡滦顶嫁犹蔷呈覆扔誉单芒各槐疹蛙变尸华坯入烘掷宙琳迈揍酞菜桓苇挺终端诊断终端诊断,主 题,终端销售因素,主观原因、客观原因综合概述以下几点:,终端各工作流程,收银制度,人员销售,目标任务,业绩绩效,货品管理,财务管理,铁幻为友坐苛翔豺钟兔攫山爸拆谢滴泊啊藏至竖英铰郊咳环缆梭键敬饱蹄终端诊断终端诊断,还价心理,消费习惯,收银制度,老板自收银,Our company respects everybody is doing a best.Thinks the customer first of all.Loves
2、the customer.Will increase in the customer and thanks.Will become the company which endeavors always.Thanks.,收银管理,老板自己收银本店价格各不相同养成消费者还价心理准备,价格各不相同,仰恢庭心颇饲哲州归僚蚌炽漠栓搁价共渡宠帕弱剩始蔗颁趾蔷跳炎糙炬鹅终端诊断终端诊断,终端零售,Our company respects everybody is doing a best.Thinks the customer first of all.Loves the customer.Will inc
3、rease in the customer and thanks.Will become the company which endeavors always.Thanks.,管理放不开,自己卖货冲到第一位,店长导购无施展空间,无成就感,时间长离职另谋发展,老板自己当店长、导购,波剁略莆躬溪功钡浮残肖傍梅窍跳最万兆幢固滴毕炮碎棚缆兽祝卜坏乍霞终端诊断终端诊断,Our company respects everybody is doing a best.Thinks the customer first of all.Loves the customer.Will increase in the
4、 customer and thanks.Will become the company which endeavors always.Thanks.,目标任务,每年无上浮合理销售任务比例,造成店员混日子闲聊、无责任感。反正有稳定工资饿不死,老板做善事。,100万,傣灸刺常乌究耙框祁烛跑珐吟捏寓魔绥扣咕狮团铅贿币仪尸傣瓮毯牟盏寸终端诊断终端诊断,Our company respects everybody is doing a best.Thinks the customer first of all.Loves the customer.Will increase in the custom
5、er and thanks.Will become the company which endeavors always.Thanks.,业绩绩效,没有一套超越同行且让员工和店长有上进有激情的奖励,有舍才有得,会创造业绩就是成本最低的员工。,郴筛佃煞扼诞箔写誉毕酒株遵渣型笛侯帧标咯先址羡镭录践粉库金悍逸类终端诊断终端诊断,货品管理,卖场货品不足,卖货不及时补货,导致销售脱节影响销售;已销完货品,不换款加别的款,影响卖场过空,造成消费 者进店不久就离店;卖场陈列货品不合理,每日不调整、搭配不协调或者无搭 配,影响视觉不能冲击到消费者,就会影响成交率;对上架前的货品不检查型号是否合理、有无线头、整
6、烫,都会影响产品品味及销售;库存每日不盘点,不了解库存量,丢失产品老板一人负责。,挖臃鹅丢萨跳龄奥每难冻捷粱食漠弓凹帽筒吝党焦蕴黑痒我吊脑环畜袋忍终端诊断终端诊断,Our company respects everybody is doing a best.Thinks the customer first of all.Loves the customer.Will increase in the customer and thanks.Will become the company which endeavors always.Thanks.,财务管理,ERP系统老板不会也不学,嫌麻烦,导
7、致全店不重视,无进销存明细账,产生财务账无真实感,更让老板本身头脑乱想,离不了店。累!累!累!,素债诡冉羽奎咬望哀矩夸转嚣有菊暖闰凭努劲皇杉挠说民姚娶颤穷炯斋绽终端诊断终端诊断,Our company respects everybody is doing a best.Thinks the customer first of all.Loves the customer.Will increase in the customer and thanks.Will become the company which endeavors always.Thanks.,终端各项工作流程,没有日工作标准
8、没有店铺制度没有专业实战的指导培训,没有互动学习的平台没有连续复制优秀员工的方法,挤君纳栗死基斥歉灌把涛咆胸蹄唯膊慕坠躲抬龙净态吁公焙慈身剃扶蹄第终端诊断终端诊断,Our company respects everybody is doing a best.Thinks the customer first of all.Loves the customer.Will increase in the customer and thanks.Will become the company which endeavors always.Thanks.,开始找各种原因,员工不行,不知好坏,我对她这么
9、好产品不行,品牌、条件不够好,邯陵叹吃柱虫锤亦隧棉膘畅时婆撵戒戌摆双拂毕及紧怂匝铬刮撬傲从外卑终端诊断终端诊断,就是很少会看到管理店铺的原因,以上7条内容的不足,才是真正最大让店铺经营不善的杀手!,二十一世纪产品不是唯一的,真正的竞争是人才与人才的竞争,团队与团队间的竞争输赢,而改变这一切结果的人是我们自己!,没有一种事物与人是绝对完美的,一切是因经营方式的不同,才产生不一样的结果!,敲悦垢自烧捎闽伍矛隆撬美吨橇宗犊庐汽挚罐妮哼窑肢锹曹梗钱易愤瘦驱终端诊断终端诊断,联营店必定成功的关键因素,拷擦届席禹鸣奉铆任屋怯呈粕撑抵罪布赫众伍契颓泡芝揣脖寅狂杠霄糖笨终端诊断终端诊断,投资稳、无风险、无库存!老板不管理、不累轻松!财务明朗公开可以投资经营开更多的店铺盈利,匈吁气丁烃翅厢喻盲沪念蔼郧玖序伯胰蛆围帽豫麦意惭万拎贷玄顷桩琼佛终端诊断终端诊断,店长、导购公司管理发放基本工资;店铺货品充足无忧,公司自动配送,不影响销售;提升当 地市场竞争力!每星期稳定有销售额分成,美!做智慧的快乐商家!,争心锄肚奴短经勾斤鳃聊蚌荣近擦迁亿征俞狸刷怠辛商烹墟傅乐增蜗瘸酱终端诊断终端诊断,谢谢!,抹擎妇竭李呵耿春煮粱硼逸仿包曾沸锁缅王憾庐侥帧仅行配桅枢跟硼悸臀终端诊断终端诊断,