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1、,置业之星宝贝大赛,目录,合作方简介,活动简介,活动内容,活动流程,商业回报,合作方简介,一.陕西省房地产研究会 二.陕房城市发展研究院,置业天下 秋收西安,9月12日9月20日（暂定）,评选活动在室外、置业交流会在室内,活动简介,活动主题,活动时间,活动地点,活动简介,活动契机：金九银十正值各家房企争相亮相以求销售放量的关键节点，各家房企各出奇招，力求拉拢消费关注，进而带动房企销售,活动背景,活动目的,活动形式,“置业之星宝贝大赛”评选活动,2012年西安楼市高端交流会,购房集优惠形式,活动内容,活动内容,线上宣传：在置业之星宝贝大赛开始前2周，以陕西省房地产研究会和陕房城市发展研究院的名义
2、在华商网、大秦网、等个大本地门户网站及房地产网站做以软性推广和平面传播为主的宣传。制作以“西安楼市TOP TEN”为主题的专题页面。并链接到各大本地门户网站上。同时将参与活动的商家的硬广和软文全部体现在专题页面上。并且进行微博和论坛的炒作。,线上宣传时间表,8月28日置业之星宝贝大赛官网上线。8月28日“西安楼市TOP TEN”板块在官网上线并每日更新内容。8月28日-9月11日在活动官网上进行有奖评选职业宝贝活动，参与活动网友须填写个人资料。（姓名、联系电话、邮箱等）8月28日-9月10日在各大本地门户网站及房地产投放硬广。8月28日-9月11日进行以“置业之星有奖竞猜”为话题的微博转发活动
3、。9月12日-9月20日对活动现场进行微博直播活动。9月11-9月20日在华商论坛上制作本次活动的专题置顶论坛，开始论坛炒作。9月21日在华商论坛上制作本次活动的总结性报道。,活动官网、选手个人页面举例,活动官网,选手个人页面,线下宣传,1.置业之星宝贝大赛 由每个参与活动地产商选派1-5名置业之星（30岁以下女性）参与本次评选活动。每名报名选手在赛前需提交生活照一张并附上个人资料一份包括姓名、年龄、个人爱好、身高、体重等。活动开始前2周将全部参赛选手的个人资料全部上传到活动官网上供网友进行网络票选。在现场活动时，每位选手佩戴上印有所代表的地产商的绶带进行5分钟的才艺展示和现场人气PK赛。在现
4、场人气PK赛中根据每名选手现场所征集的人气进行由赞助商提供的现金奖励。（看房团20元/人、客户资料5元/人暂定）根据比赛的奖项设置将选比赛分为多个比赛日，每个比赛日评选出一个奖项。（暂定为5个比赛日）,置业之星宝贝大赛活动现场流程,环节二,环节一,环节三,环节四,主持人开场,现场展示,现场互动,颁奖仪式及看房团,由主持人宣布活动开始并介绍大赛概况和参与本次活动的商家。时间：9：00-9:10,每名参赛选手进行限时5分钟的现场才艺展示。时间：9:10-10:30,现场人气PK赛，参赛选手对现场组织看房团和问卷调查。根据看房团的人数和客户资料进行比拼。时间：10:30-11：30,根据前两个环节及
5、网上票选结果宣布比赛结果，由主持人鸣谢赞助商。然后组织参加看房团的观众去售楼处或展台现场看房时间：11:30-11:45,有奖互动：凡在互动环节中填写客户资料表（包括姓名、电话、意向户型、期望价格等）的观众均可获得由赞助商提供的价值100元（暂定）的精美礼品一份。,高端置业交流会,高端置业交流会邀请陕西省房地产研究会资深专家深入讲解2012年下半年西安楼市政策信息、行业动向、房价走势等热点内容。,资深专家,高端客户,赞助商,由资深专家为与会各地产商提供专业建议、指导。使与会商家为下半年企业规划提供有力依据。,力邀参与本次活动的高端客户参与本次交流会。在为其提供有力投资建议的同时，更为与会商家提
6、供了优质高端客户资源。,为每家参与本才活动的赞助商提供3张本次高端交流会的门票，在位各赞助商提供下半年企业发展建议的同时，也提供了巨大的高端客户商机。,高端置业交流会流程,开幕式,主持人致开场词 介绍主办方、与会嘉宾及赞助商时间9:00-9:10,2012年下半年西安楼市分析,冷餐宴会,资深专家深入讲解2012年下半年西安楼市政策信息、行业动向、房价走势等热点内容。为赞助商及高端客户提供专业建议时间9:10-11:10,为赞助商提供一个与专家和高端客户交流沟通的平台。时间11:10-13:00,高端交流会时间：9月17日 9:00-13:00 高端交流会地点：*酒店,Diagram,Reali
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