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1、Product life cycle,SanLu history,SanLu interpretation：Deer,good wisdom,mechanism and brave,auspicious and vigorous,has enjoyed the legend about the deer,also has a lot of.In shijiazhuang,the east is the west has won a deer,south of deer.Also,every place has a beautiful legend,shijiazhuang,which is l
2、ocated in the central SanLu SanLu essence,take SaLu,SanLu group also SanLu borrow the elves.According to the historical reason hou yue:qin the deer.All the altogether.The deer person.。,一、From scratch,establishes the development of dairy cooperative basis.,SanLu group predecessor is in 1956 was estab
3、lished on February 16,by 18 raise animals into thinking of 45 members in shijiazhuang,hebei organized dairy production cooperatives happiness.In 1960,cooperative,a dairy,after several NaiYang renamed,become the biggest dairy farms of shijiazhuang.In this period,the production and operation of enterp
4、rises is still agriculture production,the products are almost milk.In 1964,dairy successfully developed the new shijiazhuang whole sweet milk powder,main economic index reached the standard,fill in the blank of shijiazhuang dairy.In 1968,enterprise.A cow is raised in establishing a complete manageme
5、nt system,powder processing equipments to operate from already mastered the basic technology,Two is introduced,including commercial TianWenHua of college students and technical personnel,formed a backbone troop,enterprises talent base to accumulate,Three years of operation is completed the cow primi
6、tive accumulation of capital,the renewal of the material basis.In 1973,through technical research and development of a complete success,milk powder coatingproducte line production doubled,while milk quality improved markedly,the development of the enterprise,the more big,dairy milk factory was renam
7、ed shijiazhuang.In 1974,have a high profits for enterprises to develop new products,the hose.Enterprises realized by sector to dairy industry of change.,二、The industrialization operation,realize the first leap,After the third plenary session,shijiazhuang milk factory to grab opportunities for develo
8、pment,strengthen the development of research.In 1980,the strengthening hose trial production hose particles products sell more than 20 provinces,SanLu become national attention brand.In 1983,the original stone June meeting held milk powder,milk factory,strive to become milk powder is one of the pilo
9、t enterprise,in November,test,and the success of the qualified products produced by listed companies,the stone milk powder designated production enterprise.Milk powder later SanLu soon became the mainstay of product,it is SanLu career successfully trial-produced laid a foundation.,Between 1980 and 1
10、985,is a comprehensive enterprise development for six years.Enterprise various economical index,fixed asset investment growth,taking multiple modern scale,initially formed from cows raised to dairy products processing comprehensive one-stop production.In 1984,milk factory was renamed approved dairy
11、company.Shijiazhuang,With the infant milk powder market gradually mature,and product structure,SanLu product appeared to solve the shortage,restrict the development of the enterprise,1986 to mange dairy-industry company as the leader of shijiazhuang transverse economic organization joint corporation
12、 existed in shijiazhuang,dairy cows and gradually took the countryside,milk,the first step to create cow SanLu+farm households feeding management mode of China dairy a revolution,also make the development achieved SanLu first leap.,三、Implementation of capital operation,the second leap.,In 1993,the S
13、anLu powder production has grown throughout the first,but is facing the market situation,enterprises production capacity,therefore,to limit again again SanLu core management innovation,with brand for bold flags,with capital operation,collectivized direction.Since 1993,successively in many business d
14、ifficulties,lack of scale enterprise,help the joint of the predicament,expand the scale of production.In 1995,the SanLu formed in the same group,the SanLu in April,CCTV channel one prime-time broadcast advertising,pioneered China dairy enterprises in China central television advertisement,milk powde
15、r,accompanying you SanLu life advertisement so popular.In 1996,shijiazhuang SanLu group Co.,ltd.,established in accordance with the company law joint-stock company,formed the perfect governance structure.In 1999,the first professional production of liquid milk SanLu dairy Co.,LTD was established in
16、shijiazhuang,marks SanLu formally began domestic liquid milk into the market,2002,henan SanLu flower cow dairy industry Co.,LTD,founded SanLu marks the brand strategy and group in the central plains,the radiation into successful step.,Elaborate capital operation,steady expansion of low cost.SanLu gr
17、oup in Beijing,tianjin,hebei,jiangsu,shandong,henan,and anhui provinces and cities in guangdong,has more than 30,enterprises become dry dairy products,dairy enterprises grain,food,liquid acid milk,meatproducts,five kinds of products and complete series more,and mass production enterprises,the main e
18、conomic indicators,SanLu 30%above average was,enterprise development into the fast lane.,四、In the joint of further ascent.,In the tide of global economic integration,domestic dairy enterprises abroad,to participate in international competition is the necessity of the development SanLu group,with int
19、ernational famous dairy manufacturer-New Zealand constant natural group after a long negotiation,on 1st December 2005 joint venture agreement signed by the natural group,chinas piracy rateoverthree million yuan RMB,the SanLu 43%of the shares subscribed,June 15,2006,the joint venture company SanLu ma
20、rks formal operation,aimed at the international leading level to the worlds most advanced level,the goal of taking a key step.For half a century,SanLu adhere to honesty,innovation,and realize the great-leap-forward development of enterprise in China,has composed of dairy mo chongcai freely.SanLu gro
21、up during the 11th five-year plan period,the development goal is:by 2010,ensure formula milk,yogurt and production of functional food to the first,meatproducts,milk and liquid,keep the enterprise production scale and economic benefits and comprehensive strength,bigger and stronger SanLu,go abroad,an
22、d international market.,五、In prosperity decline,In 2008,SanLu group started in the production of consumer complaints from dairy products containing harmful substances.By the middle of September 2008,the production of edible SanLu because of the dairy produce negative effects and the consumer.SanLu a
23、t public opinion for companies that more and more pressure on the market,the strong impact of assets,and forced into bankruptcy.On December 24th,2008,stone house city intermediate peoples court for bankruptcy SanLu send officially announced its verdict,bankruptcy.,六、2009 on January 10th to open by asp,Introduction,Growth,Maturity,Saturation,Decline,Sales,Profits,制作小组,国商096班:张鹏张凯尤林生,The end,The end Thank you!,
