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1、,How to design a logo?,Team fourth:dancing,Content1.Logos conception2.The principles of Logo design3.The process of logo design4.The problems of attention5.Case study,whats logo?Logo is a printed design or symbol that a company or institution uses to highlight its products or services and distinguis
2、h its products or services from others.,Principles of logo design,function(功用性)Identification（识别性）Significance（显著性）Diversity（多样性）Artistry（艺术性）Accuracy（准确性）,The process of logo design research and analysis(市场调研与分析)elements mining and improvement(要素挖掘与提升)design and development(设计与开发)logo amendment(标志修
3、正),The problems of attentionGrasp the characteristics and stress the importance.2.The logo should be identical with the object,and avoid contradictory.3.You should consider the consumer psychology.4.The logo should be succinct and has a moral.,NIKE,NIKE,Nike is a familiar American brand.Its logo is
4、a small hook,modelling concise,as urgent as the lightning,give us the feeling of speed and explosive.Nike usually called it“Swoosh Logo”,describing the running speed as flying.The mark is like sound track and abstraction of sneakers.,nike,The logo is also the first letter of the word victory,for the
5、 common gesture as people say victory,the representation of Nike is one of the best-known logos of the world.,We can usually see in the ads the logo of Nike instead of the name.Its logo impresses consumers deeply and it has brought great wealth to Nike by brand effect.,Now let us introduce a domesti
6、c enterprise brand,Huaxia BankThe logo,with red as the basic color,brushes itself as a Dragon for the prototype,making it deliver more Chinese characteristics,and fully display the huaxia bank culture.The internal part is a credit card model,which shows the modern management.of huaxia bank.,Huaxia B
7、ank,The logo visually puts huaxia and bank together,as well as culture and modernization.Its trend of taking-off shows that Huaxia bank is based on the five-thousand-year culture of China to realise the ambition of becoming an international commercial Bank.,Nowadays almost all Banks regard coin as their logo,however,only Huaxia bank is covered with a dragon,and the uniqueness of its brand has won for a huge market space for itself.,Youth is our capital,so we have passion and ambition,we believe we can succeed!,Thank you!,
