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1、An Introduction to the Course of Business Correspondence in English,Cheng Qian Foreign Languages Department,目录,课程定位课程要求课程特点教学目标课程学习方法参考学习资源学好课程出路可参加职业证书考试,课程定位,商务英语函电是09务经管类专业的专业必修课,是在修完大学英语1、2、3、4后的专业商务英语课程，和毕业后的实际工作契合度非常高。2学分，15个教学周。,课程特点,商务函电词汇专业性强，多专业词、缩略词、外来语词和古词句型结构复杂，多复合句格式要求严格4Cs:correct,cle
2、ar,concise and courteous 6ws:who,what,why,when,where,how,教学目标,词汇：商务英语常用词汇及缩略语500个；世界著名公司名称50个；国际经贸组织名称50个；常用外贸词400个语法：主谓；there be；主从复合句虚拟条件句；真实条件句；情态动词用法；被动语态等写作：电传；电报；电子邮件；信件；广告；说明书；标书等,学好课程出路,出口营销管理 外贸经理 外贸业务员 报关员 国际货代业务员 涉外会展策划管理 单证员报检员涉外秘书涉外审计涉外公安海关商检,可参加职业证书考试,国际商务单证员资格证书国际商务师资格证书报验员资格证书物流师资格证书
3、涉外秘书资格证书剑桥商务英语中级资格证书剑桥商务英语高级资格证书翻译证书（中级、高级）商务部商务英语考试证书,课程要求,考勤+课堂表现+作业+平时测试3次+期中考试+期末考试（其中：考勤10%；课堂表现10%；作业10%；平时测试3次15%；期中考试15%；期末考试40%）考勤：迟到15分钟内一次，扣考勤分1分；迟到15分钟以上，含15分钟视为旷课；旷课3次取消考试资格；因病事假缺课达全部学时1/3及以上取消考试资格。因公请假不计。课堂表现：不带课本扣1分；上课说话扣1分；上课期间外出扣1分；不积极参加课堂讨论扣1分；上课睡觉扣1分；不发言扣1分。上课朗读表现优异，期末课堂成绩酌情加2分作业：
4、不按期交作业扣1分；作业潦草扣1分；作业不完整扣1分；抄袭作业扣1分。作业一贯认真，期末作业成绩酌情加分2分平时测试：抄袭舞弊不给分；字迹潦草难以辨认扣该题全部分。期中考试：抄袭舞弊不给分；字迹潦草难以辨认扣该题全部分。期末考试：抄袭舞弊不给分；字迹潦草难以辨认扣该题全部分。,课程学习方法,课前预习：预习将学章节，找出要点、难点课堂学习：认真听讲；认真做笔记；积极参加讨论 课后复习：复习所学章节，认真完成作业大声朗读增强语感，促进机械记忆认真思索，促进理解记忆根据Hermann Ebbinghaus记忆曲线原理进行记忆训练折纸分别写出不熟悉的词组和单词，方便记忆组成学习对子，相互考查主动运用网
5、络学习材料进行自主探索,参考学习资源,Business/,Office Hours&Ways for Contact,Wednesday 8:00 9:30 and afternoon in my office at the farthest end of the second row of the yellow bungalow office complex area in the northern part of this campus,Unit One Business Letter-Writing,A Brief IntroductionTask One:Esentials of Bu
6、siness Letter-WritingTask Two:The Useful Sentences of Business LettersTask Three:Mouth Muscle Training,Unit One Business Letter-Writing(第一周2课时),1、教学目的与要求:了解商务信函写作的要求与格式。2、教学内容:1)Essentials of Business Letter-Writinga.Clearness b.Conciseness c.Courtesy 2)Layout of Business Letters a.the letter head b
7、.the date c.inside name and address d.the solution e.the message f.the complimentary close g.the signature3、重点与难点：重点:商务信函写作原则、组成部分和格式要求。难点:格式要点。What is the format of business letter-writing?,A Brief Introduction,Business lettersLimit Them To One Page.Relegate Technical Detail To Attachments.Keep The
8、m Formal and Factual.Carefully Plan Your Letter.Be Customer Friendly.Use Non-Discriminatory Language.,Unit Two Establishing Business Relations（第二周 2课时）,1、教学目的与要求:建立商务关系是外贸活动中的重要任务之一，是企业开发市场的第一步。通过本单元的学习，学生须了解获取相关信息的渠道以及建立商务关系的表述方式。2.教学内容：The channels through which information can be obtained:bank,ch
9、ambers of commerce in foreign countries,trade directory,Chinese commercial counselors office in foreign countries,business house of the same trade and advertisements.Specimen letters about establishing business relations3、重点与难点：重点:建立商务关系的目的，对象和表述方式。难点：建立商务关系的表述方式及信函写作方法。,I have to take it into accou
10、nt that now it is a time of seasonal change,and it is no wonder so many students are ill.Never rush for a change in early spring and late autumn.Better late than never.When it comes to study,the library is a good place.When it comes to population,China is the largest country in the world.We must tak
11、e measures to prevent our environment from being polluted.Students should make efforts to prevent themselves from lagging behind in their studies.,The development of industry has exerted a negative effect on environment.He brought a raincoat to me.He brought me a raincoat.Complain aboutMany students
12、 complain about the poor environment of this school.At noon,the student cafeteria is usually crowded with students.,Addressor addressee Interviewer interviewee Trainer trainee Chemicals and chemical fertilizers Task,mission,undertaking With you in charge,I am at ease.The reform and opening up to the
13、 outside world,We have to reform and open up to the outside world.,Brief Introduction to EBR,When a seller gets a buyers clear information,he will write his first letter to the buyer for business relationship.When a buyer gets the sellers supply information,he will also write his first letter to the
14、 seller for business relationships.If one side cannot get the information quickly,he will post their messages online waiting for some response.All theses letters should be taken careful consideration for first impression.,Lend itself to n.The library lends itself to concentrated study.,The Importanc
15、e of EBR,Establishing business relations with prospective dealers is the first step of starting and enlarging a firms business.It is vitally important for both new firms and the old ones.Ways of Establishing Business Relations Traditional Ways:1.Writing Letters/Fax/Telex;2.Advertising through Radio,
16、Newspapers,TV and Internet;3.Friends,subsidiaries,branches,agents abroad or other business clients introduction;4.Embassy or Consulate;5.Commercial Counselors office 6.Chamber of Commerce;7.Trade Fair or Trade Delegation or Trade Directory;8.The market investigations 9.The banks;10.self-introduction
17、s or inquiries received from merchants abroad;,Modern Ways,1.Online Advertising2.Search Engine Database3.B2B Websites Posting4.Modern Communication Tools:Email,TradeManager,Skype,QQ,MSN5.E-works/E-banks/E-Commerce,Steps in the letters for establishing business relation,Step 1:the source of senders i
18、nformation of receiver Step 2:the senders intention of writing the letter Step 3:the business scope of senders firm Step 4:the reference as to senders financial position and integritySome useful expressions for the above stepsStep 1:the source of senders information of receiver We have obtained your
19、 name and address from Your firm has been recommended to us by Through the courtesy of,we come to know your name and address.We own your name and address to We are indebted tofor your name and address.Your name and address have been given to us by We are given to understand that On the recommendatio
20、n of,we have learned with pleasure the name and address of your firm.,Some useful expressions for the above steps,Step 2:the senders intention of writing the letter We have the pleasure to introduce ourselves to you with the hope that we may have the opportunity of cooperating with you.We write to y
21、ou today in the hope of establishing business relations with you.We would like to enter into direct business relations with you on the basis of equality,mutual benefit and exchange what one has for what one needs.(我们希望在平等互利，互通有无的基础上与贵方建立直接的贸易关系。)We are one of the largest importers of in and shall be
22、 pleased to establish business relations with you.At present we are interested in yourand shall be glad to receive your lowest quotation as soon as possible.We are one of the leadingimporters.There is a steady demand here for them.We have obtained your address fromand now hope to establish business
23、relations with you.,Unit Three Status Enquiry（第三周 2课时）,1、教学目的与要求:了解如何进行财务状况咨询。2、教学内容：Status enquiry(private and confidential)Favorable/unfavorable reply(Private and confidential)3、重点与难点：重点:如何撰写财务状况咨询以及回复的信函。难点：掌握此类信函的写作。4、本单元思考题：What are the courteous phrases in letter-writing?,We write an inquiry w
24、hen we want to ask for more information concerning a product,service or other information about a product or service that interests us.These letters are often written in response to an advertisement that we have seen in the paper,a magazine,a commercial on television when we are interested in purcha
25、sing a product,but would like more information before making a decision.Remember to place your or your companys address at the top of the letter(or use your companys letterhead)followed by the address of the company you are writing to.The date can either be placed double spaced down or to the right.
26、,Important Language points to Remember,The Start:Dear Sir or Madam To Whom It May Concern-(very formal as you do not know the person to whom you are writing)Giving Reference:With reference to your advertisement(ad)in.Regarding your advertisement(ad)in.Requesting a Catalogue,Brochure,Etc.:After the r
27、eference,add a comma and continue-.,would(Could)you please send me.Requesting Further Information:I would also like to know.Could you tell me whether.,An example letter,Kenneth Beare2520 Visita AvenueOlympia,WA 98501 Jackson Brothers3487 23rd StreetNew York,NY 12009 September 12,2000 To Whom It May
28、Concern:With reference to your advertisement in yesterdays New York Times,could you please send me a copy of your latest catalogue.I would also like to know if it is possible to make purchases online.Yours faithfully(Signature)Kenneth BeareAdministrative DirectorEnglish Learners&Company,Unit Four En
29、quiries and Replies（第四周 2课时）,1、教学目的与要求:了解如何撰写询价以及回复信函。(enquiry and reply)2、教学内容：The aim of making enquiries,details in enquiresReplies to enquiries3、重点与难点:重点：Letter-writing guide难点：掌握此类信函的写作方法。4、本单元思考题：How can you write enquiries and replies?,Placing Orders,Useful Key Phrases Would you please send.A
30、ccording to your website/magazine/leaflet,.COD(cash on delivery)NOTE:The initials at the bottom of the letter indicate who the letter is from followed by who typed the letter-for example:from Ken Beare typed by Ron Easton=KB/re,Example Letters,May 23,1999 Mr.Jack Brown,DirectorUsed Books OnlineSeatt
31、le,WA 98795 Dear Mr.Brown:Would you please send me the following used books via COD?According to your Web site,orders need to include the title,author,and publisher.Title:Driving HomeAuthor:Peter LawfordPublisher:Jackson and Co.Title:Landscaping for FunAuthor:Janet PattersonPublisher:Nature Ltd.,Fre
32、d Finkleham,Professor,OUS FR/to If business letter writing is important to your career,Id consider purchasing 3,001 Business and Sales letters.This reasonably priced package provides templates of English business letters for just about any business situation imaginable.For more detailed help with st
33、andard business writing skills,I highly recommend these business English books.Title:Christmas MythAuthor:Margaret SmithPublisher:Smoothers Thank you very much,(signature here),Kenneth Beare2520 Visita AvenueOlympia,WA 98501,Jackson Brothers3487 23rd StreetNew York,NY 12009 September 12,2000 To Whom
34、 It May Concern:With reference to your advertisement in yesterdays New York Times,could you please send me a copy of your latest catalogue.I would also like to know if it is possible to make purchases online.Yours faithfully(Signature)Kenneth BeareAdministrative DirectorEnglish Learners&Company,60 d
35、ays open account是什么意思,open account是赊账的意思，意指你出完货后先把单据给客户，客户提到货后，什么时候卖完，什么时候付你钱。此种贸易风险极大，没有十分的收汇把握，不建议你接受。60 days open account是指赊账60天。但是他没有说明是提单60天还是货到60天。如果你想接受赊账的话，需要你跟客户确认一下。,Open account,(1)Definition：Open account is an arrangement in which the credit is extended to an individual,firm,corporation
36、or other legal entity based on an estimate of the general ability to pay,as distinguished from the credit that is extended and supported by a note,mortgage or other formal written evidence of indebtedness.,(2)Procedure of using open account,Open account is quite simple to use.First,the seller dispat
37、ches the goods.Then he sends the invoice to the buyer and waits for payment from the buyer.When the goods are dispatched,the title to the goods transfers to the buyer from the seller.Normally,the seller will stipulate a time period in which payment is to be made.For instance,2/10means that the buyer
38、 can take two percent off the invoice amount if he pays within 10 days,and n/30 means that full invoice value must be paid within a month.,Unit Five Quotations,offers and counter-offers,1、教学目的与要求：了解如何写报盘和还盘信函。2、教学内容：A satisfactory quotation including:1）thanks for the enquiry 2）details for prices，dis
39、counts and terms of payment3)a statement or clear indication of what the prices cover4)an undertaking as to date of delivery or time of shipment5)the period for which the quotation is valid A letter of rejection:1）thanks for the offer 2）express regret at inability to accept3)Make a counter-offer if,
40、in the circumstances,it is appropriate4)Suggest other opportunities to do business together3、重点与难点：重点：A quotation or an offer,A letter of acceptance or rejection难点：Language and format used in such letters4、本单元思考题：In response to an enquiry what may be sent?,Unit Eight Sales Promotion（第七周 2课时）,1、教学目的与
41、要求：了解如何写促销信函。2、教学内容：Writing of sales letter and reviver3、重点与难点：重点：The rules used in writing of sales letter and reviver难点：Language and format used in such letters4、本单元思考题：What essentials should be consisted of in a good sales letters?,Unit Seven Orders and their Fulfillment（第八周 2课时）,1、教学目的与要求：了解如何写订
42、单与销售确认书。2、教学内容：The essential qualities of an order including obligations of both buyer and seller3、重点与难点：重点：the details of description,quantities and prices and quote articles numbers,etc.难点：Language and format used in such letters 4、本单元思考题：What particulars are to be repeated in a letter confirming
43、an order?,Unit Eight Terms of Payment（第十二周 2课时）,1、1、教学目的与要求：了解外贸中的支付方式和信用证。2、教学内容：Part I PaymentThe procedures for issuing an L/C,The function of bank in the payment,The content and format of an L/CPart II Urging Establishment of L/CPart III L/C Amendment and Extension3、重点与难点：重点：L/C难点：L/C D/P D/A4、本
44、单元思考题：Why is the problem of payment rather complicated in foreign trade?,贸易合同中，PAYMENT_TERMS一般作为“付款条款”；举例：D/P即期、L/C即期、L/C远期、T/T即期T/T即期以人民币方式支付）、T/T远期、贷记凭证以人民币方式支付贷记凭证、商业承兑汇票、银行承兑汇票、银行承兑汇票180天以人民币方式支付、银行承兑汇票30天以人民币方式支付。,国外客人付款terms of payment,Net 30 days和T/T 30天，各有什么区别和风险呢？,Unit Nine Insurance（第十三周 2
45、课时）,1、教学目的与要求：了解各种险别和如何写保险信函。2、教学内容：Insurance policy kinds of risks3、重点与难点：重点：Details in insurance policy难点：Terms in insurance risk contract4、本单元思考题：What risks are covered under an insurance policy in foreign trade?,Dear Adjuster,On October 15,2005,my 2001 Honda Civic was struck by your insured,Joe
46、Smiths 2002 Volkswagen Jetta,at the corner of Elm and Main in Silver City when Mr.Smith ran a stop sign.His cars front end hit my drivers side door and left fender causing$3,500 in property damage,paid by your company.My seatbelt was on.The police report shows Mr.Smith was at fault.He received a tic
47、ket for running the stop sign.An ambulance took me to Town Hospitals emergency room where I was x-rayed and examined.My injuries were severe bruises to my upper body,left arm and left hip,and soft tissue damage to my neck and back.I was released from the hospital after several hours and sent home wi
48、th instructions to stay in bed for a few days,use ice,wear a neck brace,and take Vicodin for pain and Flexiril to relax my muscles.I stayed home from my job as a teacher for one week.I had follow-up treatment with my family physician,Dr.Harvey Stein,six days later.He told me to continue icing three
49、times a day,and referred me to a physical therapist for my neck and back.I saw Julie Lyons,RPT,for 4 weeks,twice a week,and then for 4 more weeks,once a week.I am still doing the stretching and strengthening exercises at home.Ive gone back to see Dr.Stein twice and have another appointment with him
50、next week.I still have quite a bit of pain in my neck and back.My medical bills totaled$3,450 as follows(Copies of bills attached):Ambulance:$650,Hospital E.R,x-rays,exam,neck brace:$490Dr.Stein:$225Julie Lyons,RPT:$1216Prescriptions:Flexeril,Vicodin:$219I have lost wages in the amount of$1000.(Docu
