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1、,Web Agency Service Domain,Web Building,Web Solution,Web Consulting,Web CIWeb DesignWeb application,e-Business ConsultingMarket Analysis,e-Marketing,E-CRM,e-Marketplace,SCM,Supplier,Customer,Supplier,Customer,電子商務(e-Business)的解決方案、各個解決方案的循環關係、與消費者和供應者相關的解決方案,e-Business Value Chain,e-Business Value C
2、hain,e-Marketing,E-CRM,e-Marketplace,SCM,Supplier,Customer,Supplier,Customer,電子商務(e-Business)的解決方案、各個解決方案的循環關係、與消費者和供應者相關的解決方案,Consulting,Marketing,Contents,Flash,Design,Coding,CTI,UMS,Mailing,Server,D/B,Creative,Interaction,System,ebiz Integration,Strategy,Sopping,eCRM,IRM,VOC/RMS,e-Learning,Intera
3、ctive Full Service,電子商務的互動式整合，從創意、e化解決方案、系統、策略面分析,eSolution,eBiz Sector&Solution,建構網際網路型的整合方案 eSolution基礎建樣需要整體的高科技政策的配合,LIFE,System,INFORMATION,COMMUNICATION,TechnoVillage,線上發行/紙本印製,技術常識/控制,購物/預定,線上會議/交友,動態影片/播放/音樂,視訊會議/線上直播,Mail+SMS+Fax+MSN,新聞與訊息,手機簡訊資訊,網路學習,DB搜尋技術,遠端收費系統,遠端醫療系統,線上服務系統,購物/交易,eBiz
4、Sector&Solution,建構網際網路型的整合方案 eSolution基礎建樣需要整體的高科技政策的配合,LIFE,System,INFORMATION,COMMUNICATION,TechnoVillage,線上發行/紙本印製,技術常識/控制,購物/預定,線上會議/交友,動態影片/播放/音樂,視訊會議/線上直播,Mail+SMS+Fax+MSN,新聞與訊息,手機簡訊資訊,網路學習,DB搜尋技術,遠端收費系統,遠端醫療系統,線上服務系統,購物/交易,顧客的溝通管理與服務,Service,Sales,CRMData Warehousing/Integration,SMSChannel,We
5、b FAXChannel,eMailChannel,Web SiteChannel,Post channel,Consumer,Investor,Purchaser,Analyst,The press,Club,投資人,忠實客戶,潛在客戶,Marketing,Customer Interaction PlatformsInteraction Management Infrastructure,Customer Communications,e-CRM,CRM,Forecasting,Opportunity Management,Configuration,Generation,Forecast
6、ing,Customer CareSpare Management,ForecastingPersonalizationCampaign ManagementMarketing Encyclopedia,ERP,CMS,SCM,EIP,eStrategy,Solution&Service-SI Development&Solutions,Marketing,Sales,Services,One-Stop Service,10%,10%,5%,5%,BSP,IT consulting IT development IT management N/W management New technolo
7、gy,Wireless Internet,Web Contents,Web Mailing,Web SI,eBiz Solutions&Service,BSP AreaInternet AreaSI AreaNI AreaConsulting Area,BSP MU:(Business Service Provider Management Unit),eCompany,SCM/IPS,DW/CRM,Customer,Stockholder,Supplier,eCompany,IRM/RIS,GW/KMS,ERP/EIP,Supplier,Supplier,Supplier,stockhold
8、er,Employees,On-line,Off-line,SCMERPIPS,eCompany,EIP/KMS/GW,IRM/RMS/PRM,WebSiteCRM/CP,Partners,eBusiness Transformation,2007 年度重點工作計劃,四大工作區分 網頁建構重點工作延伸,Consulting,eSolution,2004,Web Building,Web integration Publishing DB generation,Web Design,Internet AreaBSP AreaSI AreaNI Area,55%,15%,20%,10%,eBiz
9、Solutions&Service,Consulting for eBizeStrategy Consulting.eManagement ConsultingeBusiness Restructure Consultinge-CRM,e-Marketing Consulting,e-Solution/e-Infra/e-Infra,SI consulting&management,Network Integration/Automation System,IT development&management,PACS,ERP,CRM,EIP,Mailing,B2Emall,Integratio
10、nDevelopers,Web Service,EnterpriseSolution,Business Fields:SI Development&Solutions,eBiz Total Service,eBizStrategy,eBizOperation,eBizConsulting,Planning,Contents,Solution,eBusiness Integrator,eBizBuilding,Marketing,eBiztotal service,eBiz Total Service,eBizStrategy,eBizOperation,eBizConsulting,Plann
11、ing,Contents,Solution,Marketing,eBusiness Integrator,eBizBuilding,eBiztotal service,Enterprise CRM,eCRM,Data Warehousing/Integration,Web LogData,Data Base,TransactionData,CustomerProfile,Data Integration,E-Mail,文件,EDMS,GW,資料流,KMS,第二段的系統連動,ERP,第一段整合方案開發,CRM,SCM,E-Planning,Office Management System,SM
12、MU,SI MU,NI MU,R&D MU,eBizTotal Service,eBiz Total Service,Customer A,Customer B,Customer C,Supplier A,Supplier B,Supplier C,eBiz Consulting,eBiz Solutions,eBiz Integration,eBiz Solutions&Service,Internet AreaBSP AreaSI AreaNI Area,eCRM,WCMS,IRM/PRM,Mailing,MES,CTI,PABX,IBS,Network Integration Autom
13、ation System Enterprise Network,CRM/DW,EIP/EKP,ERP/SCM,GW/KMS,SI consulting SI development SI management,Web consulting Web development Web management,NI Area,SI Area,Web SI Area,eBiz Solutions&Service,Web SI AreaSI AreaNI AreaSystem Area,DW/E-CRM/CRM,E-Marketplace,SCM,ElS,GW/KMS,ERP,CMS,Management&
14、Business,B2B,Marketplace,IPS,EIP/EKP,PMS,Partner&Supplier,Customer,B2E,B2C,B2M,eBiz Sector&Solutions,DW/E-CRM/CRM,E-Marketplace,SCM,ElS,GW/KMS,ERP,CMS,Management&Business,B2B,Marketplace,IPS,EIP/EKP,PMS,Partner&Supplier,Customer,B2E,B2C,B2M,eBiz Sector&Solutions,SCM,CRM,e-Supply chain Management,e-C
15、ustomer Relationship Management,E-biz transformation,System,-掌握客戶情報、客戶關係的戰略-合併多元管道提供更優質服務,-跟合作夥伴搭檔的合作戰略 活用供應鏈來確保競賽優勢,ERP/EIP,e-Business Perspective,Innovation,Operation,Optimization,Business&IT Strategy,Supply Chain Execution,eBiz Enterprise Management,SI Business Area,SI consulting SI development S
16、I management N/W management New technology,Network Integration-Network Consulting-Network Integration-Network Management,SI AreaNI AreaSolution AreaSM AreaInternet AreaR&D AreaConsulting Area,Innovation,Operation,Optimization,Business&IT Strategy,Supply Chain Execution,eBiz Enterprise Management,eBi
17、z Consulting,e-Marketing&Promotion,eCreative&Contents,eBiz SI&Solutions,eBiz Service Domain,eBizTotal Service,e-CRM function,e-Customer Relationship Management,e-CRM,e-CRM,Adaptation,Analysis,Data Gathering,eBiz Solution analysis _e-CRM,依連線客戶的記錄資料統計分析依連線客戶的性別與分類進行統計分析依會員的屬性分類進行統計及適性分析依會員購買與點選分類來統計分析
18、，主動相近商品的推薦客戶消費傾向與購買力分析商品分類與關聯性分析提供各種分析功能與分析資料的活用模組程式,eBiz Consulting,e-Marketing&Promotion,eCreative&Contents,eBizTotal Service,eBiz SI&Solutions,eBiz Service Domain,SCM,CRM,e-Supply chain Management,e-Customer Relationship Management,E-biz transformation,System,-掌握客戶情報、客戶關係的戰略-合併多元管道提供更優質服務,跟合作夥伴搭檔
19、的合作戰略 活用供應鏈來確保競賽優勢,ERP/EIP,e-Business Perspective,實現創新知識型的國家,擴充知識管理的數位化資源,標準化與技術研發,活化知識管理資源的流通,相關法律的整備,國家知識管理系統的理想與目標,知識管理體系的整備,出處:韓國資料通訊部的資料,5大核心政策課題,e-CRM function,e-Customer Relationship Management,e-CRM,e-CRM,Adaptation,Analysis,Data Gathering,eBiz Solution analysis _e-CRM,依連線客戶的記錄資料統計分析依連線客戶的性別
20、與分類進行統計分析依會員的屬性分類進行統計及適性分析依會員購買與點選分類來統計分析，主動相近商品的推薦客戶消費傾向與購買力分析商品分類與關聯性分析提供各種分析功能與分析資料的活用模組程式,46%,22%,19%,Source:Executive Issues Survey CEO Global Business Study,The Alexander Group,Incorporated,行銷策略,新商品,新增的客戶群,舊有的客戶群,企業人數,7%,6%,Summary,現在企業關心的議題,CEO主要關心議題變化的比較,影響收益的調查結果分析,1 成本競爭力2 客戶需求的變化3 股東的權益4
21、規範5 產業 Restructuring6 新競爭者的加入7 全球化(Globalization)8 環保議題9 在地政策(Geopolitical),過去,1 客戶關係2 成本競爭力3 活用情報資訊的效益4 變化管理5 股東的權益6 收益的增加7 產業 Restructuring8 全球化(Globalization)9 加值供應商的關係(Value-Added Supplier Relationships),現在,1.,5.固定客戶,問題點,策略,4.循環客戶,3.現在客戶,2.新的客戶,1.潛在客戶,公司的(最適)顧客是誰？要招攬他們的方法是什麼？,客戶在我們的網站上會有什麼動作?,顧客
22、在使用我們網站和競爭對手的網站時會出現什麼樣的行為（搜尋、購買等）差異?,提升循環採購的交叉銷售與促銷方法?如何提供客戶個人化的網站服務?,有那些客戶可能會流失?有什麼方法讓沒有動靜的休眠客戶再動起來?,留住新客戶的策略 留住競爭客戶的策略 提高客戶價值的策略 留住好客戶的策略 休眠客戶活化的策略 防止客戶流失的策略 誘導流失客戶回流的策略,eCRM,e-CRM建構的重點,新資產增值計劃,投資保單,股票,基金,長期投資與資產增值中不可少的組合,結合保險與投資，選對進可攻退可守的產品連結可讓資產穩定增長,風險高獲利大的選擇之一,可當作強迫儲蓄的方法之一,新資產增值計劃,1,2,3,長期投資與資產
23、增值中不可少的組合,結合保險與投資，選對進可攻退可守的產品連結可讓資產穩定增長,風險高獲利大的選擇之一,可當作強迫儲蓄的方法之一,投資保單,股票,基金,資產全球賺 2 號,3.信託期間,2.信託類型,4.適用對象,5.參加金額,6.購買方式,1.商品名稱,資產全球賺 2 號,從購買設定日到贖回當天,個人或法人(無特別限制),平衡型/全球市場,一次購買最低金額:10萬/定期定額最低金額:1萬,一次購買/定期定額,Strategy,Contents,Solution,Brand A,Brand B,行銷(廣告)與商務的頻道化,以 Ebiz 為基礎提升網站整合的戰略,討論以長遠為考量的系統整合方案,
24、網站整合更新專案,Brand C,Integration Branding&Identity,Summary,-網站更新的目標,將 Off-line 和 On-line Business 整合拉得更近提高網站及系統整合設計的效益以降低成本建構 WCMS 和 e-CRM 解決方案,1.七大系列網站的整合與建構(提高整合的認同度)2.與Web Solution建構系統升級並行,Off line Business 與 On line Business都能有最佳化的效果,Vision,Mission,Planning,1.Summary,-網路解決方案的導入目標與計劃,實現創新知識型的國家,擴充知識管
25、理的數位化資源,標準化與技術研發,活化知識管理資源的流通,相關法律的整備,國家知識管理系統的理想與目標,知識管理體系的整備,出處:韓國資料通訊部的資料,5大核心政策課題,Supplier,Customer,eCompany,供應鏈管理,資源管理,知識管理,專案管理,行銷管理,Partner,Stockholder,Employee,IPSSCM,IRMPRM,e-Marketing,GW+KMSEDMS,Buy Side,Sell Side,ERPEIP,e-Business Sector&Solutions,Sales Team,System Team,ConsultingTeam,SI M
26、U,NetworkTeam,AutomationSystemTeam,EnterpriseNetworkTeam,NI MU,eBiz,CRM,EIP,R&D,eBiz Collaboration Network,Website Strategy,Site E,Site B,Site H,Site F,Site A,Site G,E-biz Transformation,AS IS,TO BE,Site C,Site D,Strategy and Implementation,e-Shopping,Information,eBusiness,Business Function&Strategy
27、,Customer,Partner,Shareholder,Employee,e-Business Solutions,Himart,2.提升客戶滿意度與業績成長,成長與利潤,變成忠實客戶,非常滿意服務品質,提升內部員工滿意度合作、友愛,教育訓練講座,Publish,Interact,Transact,Integrate,Customer Information AccessHSE Communication,Customer and Technical SupportSupplier Relationship Management,Electronic Order to CashElectr
28、onic ProcurementSupplier Bidding&Selection,Integrated Planning and ForecastingIntegrated Plant Management,e-Business _Fulfill Demand,Proposal,-Web Site 與 System 的整合,Value,2003,2004,2005,2006,個別網站的建構與營運 建構線上廣告頻道 架設系統主機,e-Branding的最佳化 國內外 B2B/B2E 基礎業務的最佳化 Web 基礎業務的最佳化(落實 EIP)personalization(e-CRM/DM),
29、提案,E-Biz 極大化,整合建構與營運,1,2,3,整合 Branding&Identity(Web CI)廣告頻道與商務頻道分離 點按型與功能表型的整合與集中(Site Concept)整合 System&Solutions,Web Site,2003,2004,EIP,e-Biz SI,Web SI,Web,2005,eBiz Planning eBiz Integration e-Package/Solution e-learning Solution e-Total Marketing,Web Identity Web Contents Web Promotion Web Appli
30、cations,Web SI Planning Web System Integration SMS/eFax/Mailing eCRM/IRM/CMS e-Marketing(PRM),Web SI&eSolution,e-biz Total Solution,eBiz Value,eBiz Transformation,e-Business 的開發階段,Convergence,Industry Transformation,Value ChainIntegration,Channel Enhancement,出處:PwC,eBiz Transformation,Solution Devel
31、opment,30%,60%,30%,60%,Customer,Customer,Supplier,Supplier,Loyalty,System Integration,eCRM IRM PRM,Solution Development,eOffice,eConsulting,eVenture,eSolution,eCompany,Business Domain,eBiz Strategy Consulting.eBiz Management ConsultingeBiz Restructure Consulting,eCRM(Web call center)eCommunity eFAX(
32、Dial Fax)eIRM WCMS,Real estate portal Network swap serviceInternet Fax Tour portal Internet broadcasting Community portal,EDMS GroupWare Enterprise Knowledge Internet Purchasing System,Application,Web DB Integration Mobile Application Customer Integrated,Home Page,System,Solution,e-branding Web Styl
33、e Guide On-line Marketing,DB/Web Server Multimedia Server Wireless/Security,e-CRM e-Marketing WCMS.,e-Business Transformation,Marketing Innovation,Channel Innovation,員工出缺勤與加班管理 員工考績與專長經歷管理 設備與器材應用管理,分組管理 銷售與成本的管理 專案及及風險管理,eOffice Solution Planning,人力資源管理最佳化,提升行政業務的效率,例行工作 專案管理 排程管理 工作查詢.,行政管理,成本管理 預
34、算管理 銷售管理 費用管理.,財務管理,出缺勤管理 教育訓練 求材微人 考績評估,人事管理,客戶管理 採購管理 名片管理 倉儲管理.,總務管理,45%,15%,5%,35%,行政管理比率較高,KMS,EIS,EDMS,SCM,CRM,Non-formal Information,Enterprise Knowledge/Information Portal,EKP-EIP,Solution&Service-SI Development&Solutions,GW,ERP,How convenient would it be,if we can view all the numerous info
35、rmation scattered on the internet,such as Intranet,GroupWare,(ERP),(CRM),(SCM)gathered in single screen?,eBiz Solution 應用的導入,eCRM,2003,2004,2002,SMS,CMS,PMS,EIP,ERP,SCM,Electronic Decision Making,E-mail,E-board,Schedule Management,MIS,Name Card Management,CareerManagement,HumanRelationship Managemen
36、t,Survey,messenger,Solution&Service-eagleOffice,GWeagleOffice,DefenseDefense,the Agency for nationalsecurity institution etc.,Finance Bank,Insurance,Security,Credit Card,Investment Trust etc.,ChemistryPetrochemical,heavy chemical/explosive/energy etc.,Service Distribution/service/leisure/educational
37、 institution etc.,Public sector Government organization/government investment institution etc.,Industry Machine,construction,assembling,equipment etc.,SI MU Business Fields,Business Fields:SI MU,Company Organization,Company,Organization,eBizSolution,Consulting,InternetBiz,System,Solution Mu,R&D MU,P
38、lanning MU,INFRA MU,Organization,Planning&Public,Supporting Team,President&CEO,CS team Biz 1 team Biz 2 team Biz 3 team,Sales 1 team Sales 2 team SI System team SI Develop team,Sales 1 team Sales 2 team Automation team Network team,Consulting 1 team Consulting 2 team Consulting 3 team,eBiz team Solu
39、tion team,SI MU,INFRA MU,Consulting MU,R&D MU,BSP MU,INFRA MU sales 1 team Sales 2 team Automation team Network team,Consulting MU Consulting 1 team Consulting 2 team Consulting 3 team,R&D eBiz team Mbiz team,SI MU Sales 1 team Sales 2 team SI System team SI Develop team,BSP MU CS team Biz 1 team Bi
40、z 2 team Biz 3 team,Organization,How to reach online user and provide Customized In-depth product information?,How to sell products and process ordersOver the Web?,What are new offerings,unique to the Web?,How to revolutionize business models andshift value creation?,Product/Service Innovation,Busin
41、ess Model Innovation,Marketing Innovation,Channel Innovation,Source:Arthur D.Little,eBusiness Perspective,(e-Business 應用展望),Web SI-Web SI Consulting-Web Applications-Web Solutions,e-Biz/M-biz-e-Biz Consulting-e-Biz Integration-e-Biz Solutions,e-Biz Total-e-Total Consulting-e-Biz Total Integration-e-Biz Total Solution,Business Value,100億,250億,300億,成長可視化階段,安定成長階段,120億,400億,700億,Degree of Innovation,建構成長基礎,按階段推展事業計劃書,Web build-Web Planning-Design/Component,
