《房地产集团画册策划方案.ppt》由会员分享，可在线阅读，更多相关《房地产集团画册策划方案.ppt（26页珍藏版）》请在三一办公上搜索。
1、,09企业画册案,Copyright 2009.All Rights Reserved by SPRG,整体说明：1、突出苏宁置业的实力（集团背景及资本）、魄力（大胆谋虑和宏伟规划）、魅力（发展模式和文化精神）2、用蓝、白、黄色体现和集团（苏宁电器）一脉相承的色调（细节和元素既有融合又有变化）3、突出质感和厚度4、全部中英文,封面：意境图+苏宁置业LOGO,工艺：明调、淡雅、细纹凹（凸）字+烫银厚度纸板（or 300g拉边）,P1-P2：苏宁置业价值理念,示例,一座城市的魅力不是造就的地标或商圈，而是成就它影响力的价值体系和文化。The charm of a city is not creat
2、ed or landmark district,but its influence on the achievements of the value system and culture.,P3-P4：虚拟城市幻境图+苏宁置业愿景,苏宁置业，未来城市商业综合体领袖。Suning Real Estate,The future leaders of city commercial complex,示例,引言（序）苏宁 Suning 7 伙伴 Partnership 8越 集团简介 Company Profile 公司架构 Company Structure 公司高层 Senior Manageme
3、nt 社会责任 Social responsibility跃 发展历程 Development 公司品牌 Company Brand 企业文化 Coporate Culture 人力资源 Human Resources 竞争优势 Competitive dvantage 公司战略 Corporate Strategy 岳 合作伙伴 Partners 商业项目（光盘、插页各项目介绍）,P5-P6：目录,苏宁，一个传奇，一个符号，一种力量苏宁，在中国大地上谱写了一曲关于连锁商业的宏伟篇章，而更远的，是我们凝练的商业精神Su Ning,a legend,a symbol,a force.Su Nin
4、g,in the land of China to write a song on the grand chapter of the commercial chain,and further,the harmony of our concise Humanities.,P7-P8：感性描述“苏宁”的寓意和精神（150字）,苏宁,示例,P9-P10：讲述对“同伴”的理解（150字）,商业，仅仅是我们生存的社会不得已的方式。同伴，才是进取的动力我们致力于用成熟的商业价值体系，与同伴一道，赢得每个城市的认同和尊重，为更多的带来和谐和享受Business,only the survival of ou
5、r society the way a last resort.Companion,is the driving force for progressive.We are committed to using the commercial value of a mature system,together with his companions,each city has won the recognition and respect,in order to bring ore harmony and enjoy.,示例,P11-P12：“越”篇引言,吴越之地，人杰地灵，我们每一次超越都不是偶
6、然Wuyue place,outstanding people,we do not go beyond every chance.,示例,P13-P14：集团简介,示例,苏宁置业是专业从事高端商业地产开发的大型房地产集团。苏宁置业自成立以来，相继开发了一系列电器连锁店、购物中心、高端酒店、高端写字楼及物流工业地产项目。累计开发储备面积500万平方米.苏宁置业依托集团强大丰富的商业经营资源，在全国六十个一二级城市的核心商圈储备开发打造了苏宁电器广场、苏宁广场系列产品，涵盖电器旗舰店、大型购物中心、超五星级酒店、大型超市、餐饮娱乐、甲级写字楼等业态。南京银河国际广场、南京新街口苏宁广场、无锡苏宁广
7、场、南京鼓楼软件园、北京、成都、徐州、连云港苏宁置业开发的一系列大型综合商业项目正在全面推进。,Relying on the strong and rich commercial operating resources from the Group,Suning Real Estate has initiated its series products branded as Suning Appliance Plaza,Suning Plaza,which concerns the commercial states in appliance flagship stores,large sho
8、pping malls,super five-star hotels,grand supermarkets,recreation&entertainment,catering facilities and grade A office buildings,etc.Model projects such as Galaxy International Plaza.Suning Plaza Xin-Jiekou Nanjing,Suning Plaza Wuxi,Gulou Software Hi-tech Park Nanjing were promoted,along with all-aro
9、und commercial projects in Beijing,Chengdu,Xuzhou,Lian-Yungang and etc being completed put into development.,集团简介 Company Profile,Suning Real Estate,a large scale group company under Suning Appliance Group,is specially operating commercial real estate development and construction.Since its foundatio
10、n,Suning Real Estate has developed a series of projects covering appliance flagship stores,shopping malls,star-rating hotels,high profile office buildings and logistic&distribution centers,with total development reservation reached 5 million square meters and RMB 40 billion investment.,P15-P16：集团架构,
11、示例,集团架构 Company Structure,P17-P18：公司高层,示例,公司高层 Senior Management,苏宁电器集团董事长 张近东先生1984年，张近东毕业于南京师范大学中文系。1990年12月26日，以10万元自有资金，在南京宁海路租下一个200平方米的门面房，取名为苏宁，专营空调。苏宁电器在以后的十八年时间里改写了中国家电零售市场的格局，掀起了中国零售市场的一轮又一轮惊涛骇浪。张近东先生先后被授予“中国青年五四奖章”、“优秀中国特色社会主义事业建设者”、“全国劳动模范”、“2006CCTV中国经济年度人物”、“2007年度中国25大企业领袖”等国家级荣誉，并担任全
12、国政协委员、中华全国工商联副主席等职务，成为中国民营经济和商业领域的企业领袖。,Suning Appliance Group Chairman Mr.Zhang Jindong In 1984,graduated from Nanjing Normal University Department of Chinese zhangjindong.December 26,1990 to 100,000 yuan of funds owned,rented in Nanjing window of a room of 200 square meters,named Su Ning,the franc
13、hise air conditioning.Suning Appliance at a later time to rewrite the eighteen years of Chinas home appliance retail market structure,setting off a round of the Chinese retail market and a stormy sea.Mr.Zhang Jindong has been awarded the China Youth May 4th Medal,best builders of socialism with Chin
14、ese characteristics,national model worker,2006CCTV Person of the Year of Chinas economy,2007 Chinas 25 major business leaders,such as national Honor and served as a member of the CPPCC National Committee,the All-China Federation of Industry and Commerce Vice-President and other duties,to become Chin
15、as private economic and commercial areas of the business leaders,苏宁电器集团董事长 张近东先生1984年，张近东毕业于南京师范大学中文系。1990年12月26日，以10万元自有资金，在南京宁海路租下一个200平方米的门面房，取名为苏宁，专营空调。苏宁电器在以后的十八年时间里改写了中国家电零售市场的格局，掀起了中国零售市场的一轮又一轮惊涛骇浪。张近东先生先后被授予“中国青年五四奖章”、“优秀中国特色社会主义事业建设者”、“全国劳动模范”、“2006CCTV中国经济年度人物”、“2007年度中国25大企业领袖”等国家级荣誉，并担任全
16、国政协委员、中华全国工商联副主席等职务，成为中国民营经济和商业领域的企业领袖。,苏宁电器集团董事长 张近东先生1984年，张近东毕业于南京师范大学中文系。1990年12月26日，以10万元自有资金，在南京宁海路租下一个200平方米的门面房，取名为苏宁，专营空调。苏宁电器在以后的十八年时间里改写了中国家电零售市场的格局，掀起了中国零售市场的一轮又一轮惊涛骇浪。张近东先生先后被授予“中国青年五四奖章”、“优秀中国特色社会主义事业建设者”、“全国劳动模范”、“2006CCTV中国经济年度人物”、“2007年度中国25大企业领袖”等国家级荣誉，并担任全国政协委员、中华全国工商联副主席等职务，成为中国民
17、营经济和商业领域的企业领袖。,P15-P16：社会责任,示例,P19-P20：“跃”篇引言,示例,每一次成功的鱼跃，是苏宁人真诚的微笑The success of each dive,people are sincere smile Suning.,P21-P22：发展历程,示例,发展历程 Development,Reply on the strong and rich commercial perating resources from the Group,With view to boosting chains development trategies of Suning Applian
18、ce,Suning Real Estate has built the Logistic&Distribution Centers second and third generation in Hangzhou,Beijing and Nanjing onsecutively,and speeded up the development of LDC in Shanghai,Shenyang,Tianjin,Wuxi,Xuzhou and Chengdu.,苏宁置业相继在杭州、北京、南京等地开发建设了苏宁电器第二代、第三代现代化物流基地，上海、沈阳、天津、无锡、徐州、成都等地的物流基地建设也全
19、面铺开。,P23-P24：公司品牌,示例,苏宁置业秉承“创新标准、超越竞争”的竞争观，旗下开发苏宁电器广场、苏宁广场和苏宁电器物流基地三大产品系列。,Suning Real Estate believes in“Renovating Benchmark,Exceeding Competition”,and had developed three main product complex ranges from Suning Appliance Plaza,Suning Plaza to Suning Appliance Logistic&Distribution Center.,公司品牌 Co
20、mpany Brand,P25-P26：企业文化,示例,一流的企业做文化，苏宁置业秉承苏宁卓越的人文精神，打造百年品牌，倡导企业与员工共同发展、企业与社会和谐共荣的发展理念，推进企业不断向前发展。,Enterprise-class culture,our home Suning Suning humane spirit of excellence,a hundred years to build brand,promote the common development of enterprises and employees,businesses and social development
21、of the concept of harmony and common prosperity,and promote the constant development of enterprises.,企业文化 Coporate Culture,P27-P28：人力资源,示例,苏宁置业高度重视信息化系统建设，相继实施运用了地产ERP、OA、SOA、视频会议、VOIP电话、工程图档等一系列信息系统，极大地提高了企业运作的效率和质量。,Suning Real Estate has paid highly attention to IT promotion,and launched a series
22、 of IT systems such as ERP,OA,SOA,Video Conference,VOIP telephone and Project Documentation System,etc,which contributed a lot in business operation efficiency and quality uplift.,人力资源 Human Resources,P29-P30：竞争优势,示例,作为中国的家电零售巨头，在资金链、知名度和商业运营体系方面，具有强劲优势；作为苏宁旗下企业，品牌能量蓄势待发。As Chinas home appliance ret
23、ail giant in the financial chain,visibility and business operating system,with a strong advantage;as Sunings business,brand energy gaining momentum.,竞争优势 Competitive dvantage,P31-P32：公司战略,示例,公司战略 Corporate Strategy,苏宁置业坚持以商业连锁发展为导向，立足商业和物流工业两大开发领域，始终保持稳健、快速的发展节奏，到2020年建成300个电器旗舰店、50个大型购物中心、100个高星级酒店
24、和60个物流基地，成为未来城市商业综合体领袖。,based on the two main real estate development directions of Commercial and Distribution&Industrial,Suning Real Estate,focus on commercial chain development,preserving a development pace steadily and rapidly,is striving to accomplish the mission of 300 appliance flagship store
25、s,50 large shopping malls,100 star rating hotels and 60 logistic&distribution centers by 2020,and become the future leaders of city commercial complex.,P33-P34：合作伙伴,示例,合作伙伴 Partners,投资开发：规划设计：NBBJ、RTKL、AEDAS商业推广：戴德梁行、太平戴维斯形象视觉：公关策略：SPRG,P36-P36：“岳”篇引言,示例,眺望苍穹，岳海神州，苏宁已然启程View of the sky,mountain,sea,Suning has left.,P37-P38：项目列表,示例,P39-P40：光盘槽及项目插页袋,封底：联系方式（略）,The end,
