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1、The hisyory of,The history of P&G,The founders,William Procter(18011884)was a U.S.-based English candlemaker and industrialist.James Gamble(18031891)was a U.S.-based Irish soapmaker and industrialist.They settled in Cincinnati initially and met when they married sisters,Olivia and Elizabeth Norris.A
2、lexander Norris,their father-in-law,called a meeting in which he persuaded his new sons-in-law to become business partners.On October 31,1837,as a result of the suggestion,Procter&Gamble was born.,some important events,In 18581859,sales reached$1 million.By this point,approximately 80 employees work
3、ed for Procter&Gamble.During the American Civil War,the company won contracts to supply the Union Army with soap and candles.In the 1880s,Procter&Gamble began to market a new product,an inexpensive soap that floats in water.The company called the soap Ivoryin the 1920s and 1930s,the company sponsore
4、d a number of radio programs.As a result,these shows often became commonly known as soap operas.,Branching out into new areas,The company began to build factories in other locations in the United States.in 1930,the company began to moved into other countries,both in terms of manufacturing and produc
5、t sales.The company introduced Tide laundry detergent in 1946.Prell shampoo in 1947,the first toothpaste Crest in 1955,and so on.Branching out once again in 1957,the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products.,Procter&Gamble acquired a number
6、of other companies that diversified its product line and significantly increased profits.These acquisitions included Folgers Coffee,Norwich Eaton Pharmaceuticals(the makers of Pepto-Bismol),Richardson-Vicks,Noxell(Noxzema),Shultons Old Spice,Max Factor,and the Iams Company,among others.In January 20
7、05 P&G announced an acquisition of Gillette,forming the largest consumer goods company and placing Unilever into second place,Acquisition,The moon-and-stars logo wasP&Gs former logo,originated in 1851,discontinued in 1985 The P&G production logo used from early 1986 to 2007The NEW LOGO,About the logo,Procter&Gamble(P&G)may be the oldest Fortune 500 company.Procter&Gamble has dramatically expanded throughout its history,but its headquarters still remains in Cincinnati,Thank you!,
