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1、P6Teamwork Your company is offering a brief training programme on team building for line managers.You have been asked to help plan the programme.Discuss the situation together,and decide:-what issues should the programme focus on-what kind of activities should be included.,P13E-mail Newsletter Your
2、company would like to introduce an E-mail newsletter to send to all staff members regularly.You have been asked to help co-ordinate the project.Discuss the situation together,and decide:-what kind of articles and information should be included-what the newsletter should look like and how often it sh
3、ould be sent,P21Introducing Shift Work Your company would like to introduce work operation to optimize the production process.You have been asked to help co-ordinate the project.Discuss the situation together,and decide:-how to arrange the work schedule.-how to match staff to this new work requireme
4、nt.,P27Introducing New ways to Save on Office Supplies The company you work for has decided to introduce new ways to save on office supplies,as a part of the overheads reduction plan.You have been asked to make suggestion about it.Discuss the situation together,and decide:-what are the ways to save
5、office expenses.-how to motivate the staff.,P35Addressing the Problem of Overwork Your manager has noticed the signs that employees in your company are overburdened with heavy workloads.You have been asked to make suggestion about how to improve the situation.Discuss the situation together,and decid
6、e:-what signs of overwork do the staff show-what measures should be taken to reduce stress at work,P41Health and Safety Precautions Two accidents happened in your office in the past year that resulted in bodily injuries to some staff members.Your line manager is revising health and safety precaution
7、s to eliminate the causes of office injuries.You have been asked to make suggestion.Discuss the situation together,and decide:-what unsafe conditions there are in the office-what precautions should be taken,P48Cultural Issues in Global Logistics The company you work for is relocating some logistics
8、managers abroad and is designing a training course for them on cultural issues in logistics.You have been asked to advise on this training course.Discuss the situation together,and decide:-how important it is to consider cultural differences in the logistics process.-what cultural aspects should be
9、included in the training course,P57Solving the Food Safety Crisis The confectionary you work for is now facing a serious safety crisis:a small kid was choked on the gel candies you have marketed to children.You have been asked to help solve the problem.Discuss the situation together,and decide:-what
10、 should be done with it-how to improve the product,P67Advertising for a Job Opening Your company is going to fill the job vacancy of personnel manager by advertising.You have been asked to make recommendations.Discuss the situation together,and decide:-what type of publication to choose-what should
11、be included in the advertisement,P76Planning a Formal Orientation Program Your company are discussing about a formal orientation program for new staff.You have been asked to make recommendations about the orientation program.Discuss the situation together,and decide:-whether its necessary to organis
12、e a formal orientation-what should be covered in the orientation programme,P84Losing Managerial Staff Some managers are leaving your company in recent years,and your company is worried about the situation.You have been asked to make recommendations about the situation.Discuss the situation together,
13、and decide:-why some managers are leaving your company-how to improve the situation,P93Making a Good and Sound Promotion Policy There is a job opening for sales managers in your company.And it is decided that the opening should be filled from within the company.You have been asked to make a recommen
14、dations about the promotion policy.Discuss the situation together,and decide:-why to have promotion-from-within instead of external recruitment.-how to make a good and a sound promotion decision.,P102Motivating Professional Employees Your company is going to carry out an incentive program to motivat
15、e professional employees.You have been asked to make recommendations about this.Discuss the situation together,and decide:-what are your opinions of promoting professional employees-how to motivate professional employees,P110Reducing Staff Turnover The consultancy firm you work for has been asked to
16、 advise a client company which currently has a problem in keeping staff.You have been asked to prepare ideas to help the client company to keep staff turnover low.Discuss the situation together,and decide:-how could the client company recruit the appropriate applicants-what sorts of benefits would e
17、ncourage staff to stay,P117Conducting an Effective Performance Appraisal Your company is going to evaluate the performance of sales representatives.You have been asked to make recommendations on how to make the performance appraisal effective.Discuss the situation together,and decide:-who would be c
18、hosen to evaluate the performance of sales representatives-what should be evaluated and why,P125Company Gifts to Employees Your company will soon be celebrating the 25th anniversary and has decided to spend a sum of money on something that will benefit the staff.You have been asked to make recommend
19、ations about how to use the money.Discuss the situation together,and decide:-what are the advantages and disadvantages of cash gift-what other ways the money could be used to celebrate the event,while still benefiting the staff,P132Avoiding Wrongful Employment Termination Lawsuit Your company just f
20、aced a charge with wrongful and unjust discharge from a former employee dismissed and lost the lawsuit.You have been asked to make recommendations about how to avoid such kind of lawsuit.Discuss the situation together,and decide:-how the lawsuit affected the company-how to avoid unjust dismissal,P14
21、1Enforcing Safety Rules The employees in your company recently violated safety rules frequently.You have been asked to make recommendations.Discuss the situation together,and decide:-what are the reasons behind the violation.-how to effectively enforce safety rules,P150Managing Time effectively Some
22、 colleagues in your office spend their days in a frenzy of activity and feel overburdened with work,but achieve very little.You have been asked to make recommendations about how to improve the situation.Discuss the situation together,and decide:-what caused the inefficiency-how to manage time effect
23、ively,P157Managing Stress Your line manager is concerned that some staff are in low spirits and not doing their work efficiency.You have been asked to make recommendations about how to improvement this situation.Discuss the situation together,and decide:-why staff are less efficient in their job-how
24、 to help staff to manage their stress,P164Keeping Market Share Your company is losing its share in razor market recently.You have been asked to look into this situation.Discuss the situation together,and decide:-what are the reasons behind your companys losing market share-what measures can be taken
25、 to improve the situation,P170Capturing a Large Market Share Your company has just developed a new product of cosmetics.You are asked by your manager to help develop strategies to capture a large market share for the product.Discuss the situation together,and decide:-what should be the pricing strat
26、egy-what should be the promotional strategy,P176Promoting a Product Your company has launched a new medicine into market and now decides to increase sales.You have been asked for your views about how to promote the product.Discuss the situation together,and decide:-what are the promotional strategie
27、s-what promotional gifts can be offered and what are the cost and quality of promotional gifts,P182Advertising a Product Your company has developed a new luxury toothpaste Forever.You have been asked to make recommendations as how to advertise this product.Discuss the situation together,and decide:-
28、what is the target market-what media the company can choose in order to advertise this product,P188Packaging Designing Your company has developed a new lipstick.You have been asked to help design the package of the new product.Discuss the situation together,and decide:-what factors should be taken i
29、nto account-What should be the cost of the package,P195Increasing the Price of a Product Your company is considering whether to increase the price of a product.You have been asked for your views about it.Discuss the situation together,and decide:-under the market conditions can the company increase
30、the price of the product-which aspects of the product should be considered,P201Customer Service Your company is deciding to monitor the quality of service provided.You have been asked to help with this.Discuss the situation together,and decide:-what are the ways to monitor the quality of service-wha
31、t measures the company can take to improve the quality of service,P207Keeping Customers The restaurant you work for has been losing customers.You have been asked by your manager to look into the situation.Discuss the situation together,and discuss:-what problems there may exist for your restaurant-w
32、hat measures the restaurant should take to keep customers,P213Opening a Supermarket Your company decides to open a supermarket in your city.You have been asked to help with it.Discuss the situation together,and decide:-what factors the company should consider for high sales volumes-how the company c
33、an recruit employees,P222Introducing Green Travel Plan Your company is considering providing a Green Travel Plan for its staff.You have been asked to help with this.Discuss the situation together,and decide:-what are the advantages of such a plan-which measures can be taken to carry out the plan,P23
34、0Dealing with High Vacancy You are managers with a business hotel which is suffering from high vacancy rate.You have been asked to recommend ways to improve the situation and attract more business travelers.Discuss and decide together:-what are possible reasons behind the situation-which measures ca
35、n be taken to improve the situation,P239Cutting Travel Costs Your company is planning to reduce the amount it spends on business trips.You have been asked to suggest ways of doing this.Discuss the situation together,and decide:-how the total number of business trips might be reduced-how the costs of
36、 some trips might be reduced,P248Foreign Business Trip Your company is attending a trade fair in a foreign country for the first time.You have been asked to help with preparations for the trip.Discuss the situation together,and decide:-what travel and accommodation arrangements you will need to make
37、 before the trip-which kinds of business customs in the foreign country it would be useful to know about,and how to find out about these before the trip,P256Creating Healthy Corporation Culture The company you work for is now re-assessing its existing corporate culture to improve its performance.You
38、 have been asked to help co-ordinate the project.Discuss the situation together,and decide:-what weakness can be identified in the company culture-what effective solutions should be made to improve the core values,P265Designing a Company Celebration Program Your company would like to design a new Co
39、mpany Celebration Program to facilitate both internal and external communication.You have been asked to help draft the program.Discuss the situation together,and decide:-what kinds of events should be celebrated-how to celebrate these occasions,P272Adopting a Corporate Gifting Program Your company w
40、ould like to Adopt a corporate gifting program to build better relationship with your clients.You have been asked to make suggestions about it.Discuss the situation together,and decide:-what benefits would this program bring to your company-on what occasions should your company send gifts to clients
41、,P280Sponsorship and Image Boost Your company has decided to sponsor the coming national basketball tournament to launch a new product and promote your company image.You have been asked to help design how to make the best use of this sponsorship.Discuss the situation together,and decide:-what on-sit
42、e amenities should be included-how to attract more media attention,P289Adopting a Business-Appropriate Dress Policy The company you work for would like to adopt a new policy regarding workplace dress code.You have been asked to help co-ordinate the project.Discuss the situation together,and decide:-
43、what dress code should be set for different business situations-how to help staff understand the importance of the dress code,P297Entertaining Foreign Guests A group of guests from Great Britain are coming to visiting your company.You have been asked to help entertain them.Discuss the situation toge
44、ther,and decide:-what activities should be included in the schedule-what cultural differences need to be considered,P304Site Selection The law firm you work for decides to relocate to a new place.You have been asked to choose a good location.Discuss the situation together,and decide:-what factors sh
45、ould be considered-what are the advantages of a good location for the law firm,P311Entering Foreign Markets Your company decides to enter foreign markets.You have been asked by your manager to plan for it.Discuss the situation together,and decide:-what is the best way of entering foreign markets-whe
46、ther there exists the need of product adaptation,P317Entering a Franchise Agreement A perspective investor is planning to enter a franchise agreement.You have been asked by him to give some advice on this.Discuss the situation together,and decide:-what kinds of information you should look into-what
47、forms of support a franchise should provide,P323Dealing with Competition You work in a car manufacturing company.You have been asked by your manager to help design the competition strategies.Discuss the situation,and decide:-what should be the pricing strategies-what should be the quality and servic
48、e strategies,P333Using Computers A number of computers have been installed in the office for a while but some staff are not making enough use of them to do their work efficiently.You have been asked to make recommendations about how to improve this situation.Discuss the situation together,and decide
49、:-why staff may not be using computers-how to encourage staff to use computers more,P342Launching a Global Website Your company is considering launching a global website to attract its overseas customs.You have been asked to make suggestions about how to design the website.Discuss the situation toge
50、ther,and decide:-what are advantages of launching such a website-how important it is to have different language versions,P350On-line Promotion Your company is planning to launching an on-line promotion of its new addition of a product range.You have been asked to make recommendations about how to do
