《人教版九年级英语unit13第3课时.ppt》由会员分享，可在线阅读，更多相关《人教版九年级英语unit13第3课时.ppt（25页珍藏版）》请在三一办公上搜索。
1、Section B,soap shampoo toothpaste sun glasses,What are these products?What are they used for?What do your friends say about the products and the ads?,.,Take TOSHIBA,take the world,The taste is great,SlogansWhiter than white 3.For the shiniest hair ever2.For that mysterious look 4.For silky skin,No,N
2、o,Yes,No,1,2,3,4,1a,2a&2b,2c Pairwork,see a cartoon movie,surf the sea,go to a concert,3a Try to write some slogans about them.,Save the water,在当今飞速发展的社会里，广告无处不在。广告有哪些优点和缺点呢？说说你对广告的看法：,Advertising:pros and cons,3a.Read the passge and answer the questions:Whats the article about?Do you agree with it?
3、,Reading carefully and fill in the chart.,compare products,save money,look ugly,confusing,misleading,buy sth.useless,tell you when stores are having sales,Advertising:pros and consIn the modern world,advertising is everywhere！Some people think that ads are great.Others hate ads,saying that they make
4、 our cities and countryside look ugly.Many ads are aimed specially at teenagers,and some young people see mo re than 100 advertisements a day.Its true that some ads can be very useful.For instance,they can help you to compare two different products so that you can buy the one you really need.They ca
5、n also help you save money.When prices are listed,you can go to the store with the lowest price.Ads also tell you when stores are having sales.However,some advertising can be confusing or misleading.Sometimes the words sound good but dont really tell you anything about the quality of the product.At
6、other times,the picture in an ad looks a lot better than the real thing.And you have to be careful.At times an ad can lead you to buy something you dont need at all.,1 Many ads are aimed specifically at teenagers,and some young people see more than 100 advertisements a day.许多广告是特别针对青少年的，并且有些年轻人一天能看见
7、100多条广告。【讲解】（1）和specifical相关的副词是specifically，意思是“专门地；特别地”。如：I came here specifically to ask you a question.我是专门来问你一个问题的。（2）句子中的aim是一个动词，意思是“针对”。它常构成词组be aimed at sb.，意思是“针对某人”。The advertising plan is aimed at young people.这项广告计划是以年轻人为对象的。The program is aimed at a teenage audience.这个节目针对的是十几岁的观众。My r
8、emarks were not aimed at you.我的话不是针对你的。动词aim还可以表示“瞄准”“以为目标”等意思。如：He aimed with the gun.他用枪瞄准。He aimed the gun at the enemy officer.他用枪瞄准了敌军军官。【例1】汉译英（1）他小心翼翼地用枪瞄准狮子，然后开了枪。_（2）他是一个瞄得准的炮手。_（3）你的话是针对准呢？_,He aimed the gun carefully at the lion and fired.,He is a gunner aiming well.,Whom are your remarks
9、 aimed at?,Ads also tell you when stores are having sales.广告也告诉你何时商店有廉价出售。【讲解】句子中的词组have sales意思是“廉价出售”。其中的sale意思是“贱售；贱卖”。如：The department store is having a sale this week.那家百货商店本周大减价。I picked up some real bargains in the January sales this year.我在今年一月份大减价时买了一些真正的便宜货。归纳：sale构成的词组常见的有：on sale上市；出售；廉价
10、出售 The new model is not on sale in the shops.这种新款尚未上市。for sale待售 Im sorry this painting is not for sale.很抱歉，这幅画是非卖品。Excuse me,are these for sale?请问，这些是准备出售的吗？【例4】汉译英1）这种新款尚未上市。_2）此屋出售吗？_,The new model is not on sale in the shops.,Is the house for sale？,1.pros and cons n.赞成和反对的理由 例如：To consider all t
11、he pros and cons of a matter before reaching a decision.作出决定前先好好考虑所有赞成和反对的理由。2.Its true that some ads can be very useful.一些广告的确很有用。Its+adj.+that 其中it 是形式主语,代替that引导的主语从句。如：It is strange that be had made a mistake.真怪,他竟做错了。(2)useful adj.有用的 useless adj.无用的,无价值的e.g.a useful idea 有用的主意 a few useless su
12、ggestions 一些无价值的建议,3.For instance,they can help you to compare two different products so that you can buy the one you really need.他们能够帮你比较两种不同的产品,以至于你能买到 你真正需要的那个。for instance常用来引述证明论点或表明观点的范 例，可与 for example互用。例如：He is very strong.For instance,he held up a huge stone easily yesterday.他很强壮，比如他昨天轻而易举
13、地举起了 一块大石头。(2)compare比较，对照 compare.with.把与相比 e.g.If we compare French schools with British schools,we will find many differences.如果我们把法国的学校与英国的学校相比 会 发现许多不同之处。compare.to.把比作 The poet compares the woman he loves to a rose.这位诗人把他所钟情的女人比作玫瑰花。,so that 在此引导一个目的状语从句，意为“以便；为了”。从句中的谓语动词常出现can,may,will 等词。e.
14、g.You should return the digital camera to Mary so that she will not be angry.你应该还给玛丽那个数码相机，以便她不会生气。当从句主语与主句主语一致时,可用in order to 改为简单句。We have to finish the task on time so that we can start another.We have to finish the task on time _ start another.so that还可引导结果状语从句。My pen fell under my desk,so that
15、I couldnt see it.我的钢笔掉在课桌下了,以致我看不见它了。(4)the one you really need 是定语从句,the one 是定语从句中的先行词,that作为引导词在从句中做宾语省略掉了。,In order to,4.However,some advertising can be confusing or misleading.然而,一些广告会混淆或误导你。confuse v.使迷惑 e.g.I often confuse Lee with his brother.They look very much alike.我常把李和他的弟弟弄混了。他们十分相似。con
16、fusing adj.令人迷惑的 The instructions are very confusing and I cant understand them.这些指示莫名其妙,我没有办法理解。(2)mislead v.使某人做错,误导 misleading adj.He is a good boy，but bad companions misled him.他是个好孩子，但坏伙伴把他带坏了。Dont let his friendly manner mislead you into trusting him.不要让他那种友好的态度使你误信他。a misleading description/a
17、dvertisement 误导人的描述（广告）,6.If you think flowers are too feminine a gift for a man to receive，you can consider giving a plant instead.如果你认为鲜花对一位男士来说太女性化而不好接受，你可以考虑送一种植物。疑点：consider doing sth.考虑做某事，如：Im considering changing my job.我正在考虑换工作。难点：consider还可以加that从句，表示“考虑到”；还可以组成短语consider sb.+n/adj，表示“把看作/
18、认为”。如：If you consider that shes only been studying English for six months，she speaks it well.如果考虑到她学英语才六个月，那么她讲英语讲得的确不错了。Do you consider her suitable for the job？你认为她做这工作合适吗？,7.At times an ad can lead you to buy something you dont need at all.有时,一个广告能导致你去买你根本不需要的东西。at times,sometimes 有时 at times=som
19、etime，是副词性短语，表示事物发生的频率。如：He is late for school at times.他有时上学迟到。对含有at times的短语进行提问时，用How soon，(2)lead sb.to do 怂勇,引诱句子中的lead是一个动词，意思是“引导；致使”。它可以构成词组lead sb.to do sth.，意思是“引导/致使某人做某事”。如：What led you to take up acting as a career?是什么让你开始从事演艺事业的？Mikes death led me to rethink whatI wanted out of life.迈克
20、的死让我重新思考自己的生活追求。lead用作动词，它还可以表示“引路”“领导”等意思。如：He led us to his home.他把我们带到他家。You lead and well follow.你在前面带路，我们跟着。lead a happy life 过上一种幸福的生 lead the way 带路；领路,3b.Complete this article using the information about two or more products in 2a and 2b.,Some advertisements tell the truth and some dont.For
21、example,the Easy Care Shampoo says it will give you the shiniest hair ever.But my friend tried it andfound it didnt work.Lookout Sunglasses advertised dont even keep out the sun!And there is the Starshine Toothpaste.It tastes terrible.It smells!But the Beauty Cream is a real thing.It works really we
22、ll for me.,3c.Look at the slogans in 1a on page 105.Write slogans for your favorite products.,Do not mind being as long as the heaven and earth endure,only lie in once having.,Generation next.,Start ahead.,4.Pairwork,Sample dialogue 1A:I would love to jump out of plane.B:Not me.This picture makes me
23、 feel tense.,A:I would love to make friends with the girl.B:Not,me.This poster makes me angry!A:I would love to see this movie.B:Not,me.This poster makes me terrified!,Sample dialogue 2,1.喧闹的音乐使我不舒服。Loud music_ me feel _.2.我宁愿去打网球，而不愿去游泳。I _ _ _tennis than _ _.3.我们不得不抓紧时间以便赶上末班火车。We _ _ hurry up _ _
24、 we can catch the last train.4.你永远应该以搞好你的工作为目的。You should always _ _ _ your job well.5.悲伤的电影只会让我想要离开。Sad movies just _ me _ _ _.,makes,uncomfortable,would rather play,go swimming,have to,so that,aim at doing,make,want to leave,1.完成下面的题：(1)星团，幻觉(2)广告;广告活动(3)瞄准；对准(4)特定地；特殊地(5)例子；实例(6)列举，列表(7)令人困惑的；含糊不
25、清的(8)令人误解的；骗人的(9)事实；真相(10)赞成与反对(11)有时，偶尔(12)首先(13)例如；比如 14.taste terrible_15遮阳_16.the store with the lowest price_ 17.小心，当心_17.make our cities look ugly _ 18.瞄准 _pare two different products _20.以便，为了_21.in the modern world _ 22.产品质量_23.have sales _ 23.说实话_ 24.give you the shiniest hair _ 25.超过，多余_26
26、.look a lot better than the real thing,1.Ads(be)great,but you must be careful with them.2.Why dont you tell him the(true)?3.What can lead you（make）such a decision?4.The(quality)of the products are most important.5.Some stores have(sale)very often,and most customers get used to that.6.This kind of bi
27、ke is aimed(specific)at children.7.Others hate ads,(say)that they make them uncomfable.8.You can use Easy Care Shompoo.It works(real)well.1.A _(mystery)illness is affecting all the animals.2.I think the dictionary is _(use)of all.3.the factory _(product)more coats this year than last year.4.He _(lead)the girl into thinking he was rich.5.The old man is very _(care)with his money.,
