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1、Top 3 questions in writing,Why is the topic important?How does it relate to the previous knowledge?what is your hypothesis?,目录,Contents,2,1,3,Despite the rapid growth of the medical-tourism industry,research about medical hotels,which are an essential part of the industry,remains rare.Irrespective o
2、f the diverse advantages that a medical hotel provides to international patient-travelers,little academic research about this unique type of hotel has been conducted in the hospitality and tourism contexts.The multitude of benefits that international travelers may receive in a medical hotel have not
3、 been thoroughly examined in the previous literature.Research providing empirical evidence for the possible association between medical travelers perceived advantages from staying at a medical hotel and for the role of such a relationship in generating international patient-travelers behavioral inte
4、ntions is rare.Empirical testing of the effects of national culture on international medical tourists decision-making processes for medical-hotel products remains scarce.,Why is the topic important?,How does it relate to the previous knowledge?,The present study attempted,first,to identify the possi
5、ble benefits that international medical tourists perceive in a medical hotel and examine what roles those benefits play in generating perceived value and behavioral intentions,second,to investigate the mediating impact of value,and finally to examine the theoretical associations among study variable
6、s across Chinese,Japanese,and Korean traveler groups.The results of the study indicated that perceived benefits were generally associated with perceived value and behavioral intentions,that value had a significant mediating impact,and that national culture had a significant moderating role in the pr
7、oposed relationships.In addition,among the components of perceived benefits,hospitality product played a prominent role in the Chinese group,and the impact of medical service was vital in the Japanese and Korean groups.,Hl.Perceived benefits in a medical hotel positively affect perceived value.H2.Pe
8、rceived benefits in a medical hotel positively affect behavioral intentions.H3.Perceived value in a medical hotel positively affects behavioral intentions.H4.National culture has a significant impact on the relationships among perceived benefits in a medical hotel,perceived value,and behavioral inte
9、ntions.,what is your hypothesis?,Despite rapid growth in the medical/healthcare-tourism industry,research on the concept of the healthcare hotel,which can be a significant part of this industry,is rare.Despite these types of benefits,however,customers remain poorly acquainted with the concept and di
10、stinctive characteristics of healthcare hotels.This ignorance is likely due to the fact that there are so few such facilities,but the practice of medical tourism is catching on,and hence more research is warranted in this area.Numerous researchers have identified the perceptions,cognitions,affect,an
11、d trust-related matters that influence travelers and lodging customers decision-formation.In particular,perceptions and cognitions(e.g.,image and value)have been verified by researchers as crucial concepts for anticipating intention,while affect and trust have long been considered major concepts in
12、the prediction of traveler decisions and behaviors.However,relatively little research has considered these critical variables together to explain international travelers decision-making processes,particularly in the medical-travel industry.No researcher has ever examined or identified healthcare-hot
13、el attributes and their impact on such variables in building international customers intentions to stay in a healthcare hotel.,2,The healthcare hotel:Distinctive attributes for international medical travelers,Why is the topic important?,This study was designed to identify the distinctive attributes
14、of a healthcare hotel-those facets unlikely to be available in regular medical clinics-and to test the role of these identified attributes in building visit intention among international travelers by considering the impact of perceptions/cognitions,affect,and trust.Qualitative and quantitative appro
15、aches generated three dimensions(monetary and convenience advantages,personal security,and availability of products/services)involving 23 attributes and validated the assessment tool for them.The results from the structural model revealed that the proposed relationships among study variables are pos
16、itively and significantly associated.In addition,perceptions/cognitions,affect,and trust were found to be mediators in the proposed theoretical framework.Implications related to the identified attributes and tested relationships are discussed.,2,The healthcare hotel:Distinctive attributes for intern
17、ational medical travelers,How does it relate to the previous knowledge?,Hl.Multiple attributes of a healthcare hotel have a significant influence on perceptions/cognitions.H2.Perceptions/cognitions have a significant influence on affect.H3.Perceptions/cognitions have a significant influence on trust
18、.H4.Affect has a significant influence on trust.H5.Affect has a significant influence on visit intention.H6.Trust has a significant influence on visit intention.,2,The healthcare hotel:Distinctive attributes for international medical travelers,what is your hypothesis?,3,Understanding medical tourist
19、s:Word-of-mouth and viral marketing as potent marketing tools,The medical tourism industry in Malaysia has grown drastically over the past ten years.For many industry players,one of the notable problems is the inability to predict the market size as there is no consistent definition,either at the co
20、untry or provider level and the scope of the industry varies based on the definition.One of the main reasons why medical tourism has gained popularity is due to the cost advantages between the exporter country and the consumer.Apart from cost savings,there are also other reasons for the migration-lo
21、ng waiting period,uninsured procedures,uninsured patients,better quality of care,unavailability of certain procedures(due to ethical reasons),and specialised skills(due to home demand),Why is the topic important?,3,Understanding medical tourists:Word-of-mouth and viral marketing as potent marketing
22、tools,This research seeks to determine the demographics of the medical tourists that are visiting Malaysia for various medical treatments.A nationwide questionnaire survey was carried out among outpatient medical tourists from medical tourism certified hospitals.The results indicated that majority o
23、f the tourists were repeat tourists from Indonesia and most of these outpatient patients spend about seven days in Malaysia with at least one companion.The results also revealed that most of the tourists were influenced by friends,family,relatives and doctors referral.,3,Understanding medical touris
24、ts:Word-of-mouth and viral marketing as potent marketing tools,H1.The hospital management has to improve the service quality and customer satisfaction in order for them to increase the number the loyalty and word-of-mouth recommendation by satisfied patients.,what is your hypothesis?,H2.Almost every
25、 one of the medical tourist that has consumed the medical facilities in Malaysia has brought another new medical tourist into Malaysia.,H3.The healthcare providers may consider a paradigm shift in running their businesses;from transaction to relationship,from customers into partners,and from long-term relationship intocommitments.,THANKS FOR WATCHING!,
