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1、Great Attachment,Students&Mobile,OUTLINE,INTRODUCTION METHODOLOGY ANALYTICAL REPORT KEY POINTS RECOMMENDATIONS,Introduction,A mobile phone(also called cell phone or hand phone,including wireless phone,cell phone,cellular phone,cellular telephone or cell telephone)is a long-range,electronic device us
2、ed for mobile voice or data communication over a network of specialized base stations known as cell sites.HISTORY In 1908,U.S.Patent 887,357 for a wireless telephone was issued in to Nathan B.Stubblefield of Murray,Kentucky.In 1945,the zero generation(0G)of mobile telephones was introduced.The first
3、 commercial citywide cellular network was launched in Japan by NTT in 1979.In 1983,Motorola DynaTAC was the first approved mobile phone by FCC in the United States.The first modern network technology on digital 2G(second generation)cellular technology was launched by Radiolinja(now part of Elisa Gro
4、up)in 1991 in Finland.The first data services appeared on mobile phones starting with person-to-person SMS text messaging in Finland in 1993 In 2001 the first commercial launch of 3G(Third Generation)was again in Japan by NTT DoCoMo on the WCDMA standard.,Features,Text message Voice calls including
5、call registers GPS Navigation Music(MP3)&Video(MP4)playback RDS Radio Receiver,alarms Memo and document recording Personal organizer and personal digital assistant functions Ability to watch streaming video or download video Video cutting Build-in camera and camcorders with autofocus&flash Ringtones
6、,gamesPTT memory card reader(SD),USB,Infrared,Bluetooth,WiFi connectivity,instant messages Internet e-mail and browsing Serving as wireless modem for a PC.,Indian Mobile Industry,India has around 1 billion GSM users as per Cellular Operators Association of Indias(COAI)latest statistics and 39 millio
7、n CDMA users as per Association of Unified Telecom Service Providers of Indias(AUSPI)statistics.Cellular network provider In India mobile handset market is flooded with local and branded handsets from different companies.Major players are Nokia,Samsung,Sony Ericsson,LG and Motorola.,Methodology,Obje
8、ctiveTo understand the behavior of UG&PG students regarding usage of mobile phones.SCOPEThe study is mainly focused on the usage of mobile phones by the college students and how much it influence their life and also helps to identify what type of mobiles which they are really interested.This help th
9、e companiesto implement the customer needs MethodologyResearch Design:Descriptive research Sample Size:Sixty Eight students taken from various departments of GITAM University Sample Design:Convenience sampling Data Collection:Structured questioners(primary data)and internet.Tools and techniques used
10、:Descriptive Statistics LimitationLimited to GITAM University only,and so the interpretation of the study may not be taken on the basis for other colleges.There was some weak response from the part of the respondents.Respondents comprises of 36 UG students and 32 PG students.The time period of the s
11、tudy was also limited.,Analytical Report,No.of UG&PG Students responses,Do you own a cell phone?,A.Yes,B.No,C.I dont own but use frequently,What made them to buy a cell phone?,My parents/friends insisted me,B.It entertains me,C.It connects me to my friends and family round the time,D.Everybody aroun
12、d me is using,What attracts you while buying a cell phone?,Its features,B.Model&Appearance,C.Brand,D.Cost or Economy,For which purpose do you use the cell phone most?,SMS/MMS,B.Calling,C.e-browsing&Downloads,D.Getting updates of latest happenings,Which mode of connection do you prefer?,CDMA Prepaid,
13、B.CDMA postpaid,GSM Prepaid,D.GSM Postpaid,What is the basic battery back-up that you expect from your mobile?,1 day,B.2 day,C.Above 2 days,D.Can t say,Most Features preferred by Students are,Camera,B.MP3,C.Blue Tooth,D.Memory,E.Touch Screen,If you are asked to pick one among one which do you choose
14、?,A.A cell phone with basic features of calling,sms,cam,MP3,with solar cell and an eco friendly one.,B.Conventional or Regular model available in the market,C.High end price with up-to-date features like N-series or IPhone,Ranking for listed items according to students usage of mobile phone,Calling,
15、B.SMS/MMS,C.Camera,D.Music,E.Internet,What do you prefer most,when going for a particular connection(Airtel,Vodafone etc),Connectivity or signal,B.Offers(group calling/night time free),C.Tariffs,D.Brand,How often do you download ring tones/wall papers/upgrade the software of your cell phone,Frequent
16、ly,B.Once in a while,C.Not Interested,D.Cant say,What is the cost of the cell phone you using now?,Rs.2000-5000,B.Rs.5000-10000,C.Rs.10000-15000,D.above Rs.15000,Amount you will spend on your mobile/month(on an average)in the form of recharges/bills,value additions etc?,Rs.0-300,B.Rs.300-500,C.Rs.50
17、0-800,D.Above Rs.800,When did you buy your first mobile?,1-2 year ago,B.2-3 year ago,C.Rs.3-4 year ago,D.more than 4 years ago,How often do you change your mobile set?,Once in a year,B.once in two years,C.Not changed yet,D.Depends,During which time of the day,do you use your mobile phone most(you ca
18、n choose any two of the following),8 A.M 12 P.M,B.1.00 P.M 4 P.M,C.5 P.M 9 P.M,D.After 9 P.M,There is a need of-%,for a student in the class room or college to have his cell phone with him.,20%-40%,B.41%-60%,C.61%-80%,D.81%and above,In a day,on an average how much time you will spend with your cell
19、phone,0-1 Hr,B.1-2 Hrs,C.2-3 Hrs,D.above 4 Hrs,Do you encourage deploying/using jammers,which restricts you from using your cell phone in the,A.Yes,B.No,C.Cant say,Did you ever encounter any kind of health problem due to the usage of the cell phone,A.Yes,B.No,C.Cant say,Key points,Students would pre
20、fer to a cell phone with basic features of calling,SMS,camera,MP3 player,good memory and also with good battery backup for atleast 2 days.,A majority of students are not much interested in downloading ringtones/wall papers/upgrading the software for their mobile phone.,Students see good connectivity
21、 or signal when going for a particular connection.,The cost range of their(UG&PG students)cell phone lies between Rs.5000-10000.,Students expenditure on recharges,value added service etc per month on their mobile phone would range between Rs.200-500.,On an average every student in the campus is usin
22、g a cell phone from the past 2.5 years.,Students spend more time on mobile phones in evening times between 5 9 PM.,In a day average time spent with their cell phone would range between 2-3 hrs.,Majority of students encounter less health problems in due to usage of the cell phone.,A large number of s
23、tudents in both UG and PG levels opposed deploying jammers in the campus,Recommendations,Recommendations,There is a scope for a mobile with an eco friendly technology.The cell phones in the cost range of Rs.7500 10000 need to be built up with some extra features as many of the students are opting a
24、mobile in that range.Tariffs can even be lowered between 5-9 P.M as there found to be a huge traffic in that time period.There is a scope for CDMA prepaid service providers to enhance their market share in this particular segment but proper advertisement is needed.,Mobile phone industry is one of the fastest growing industries in the world.,Vineeth.NCh.Suresh Kumarh.BhavaniMaruthi Kumar.PPurna Chandra Rao.k,For Brief Report Please Click Here,http:/,
