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1、养生食府,创业计划书,添加标题,主讲人：陈 璇,组长：杨 莉组员：张 珺 李 旭 佟 娜 陈 璇 李 磊,六.店铺选址,七.粥店优势,八.人员配备,九.财务预算,十.经济效益预算,一.制定策划书的背景,二.承办养生餐馆中的巨大商机,三.市场调查及研究,四.面对的消费渠道和人群,五.3餐品类,目录,一.制定策划书的背景,其中有70%的市民对早餐市场不满意,2/3,1/3,早餐的重要性,空腹感，令人没有活力，头脑运作迟缓，对肠胃也会有影响，还会导致身体免疫力下降。,营养丰富，富含高分子碳水化合物和膳食纤维，独特的水溶性纤维Beta葡聚糖延长碳水化合物的消化时间，不仅能持续稳定地提供能量，更能带来一
2、天都充沛的精力,目前早餐尚有很多不利于人体健康的因素,制作质量和卫生普遍存在很大的问题,含油脂和含胆固醇很高,像豆浆,豆腐脑.大米.小米粥,包子等,油条与炒肝等,午餐的重要性,一般来讲人在午餐中所吸收的营养占了 每天营养来源的三分之一。现代人对于健康的概念，也比以往更具 有革新的管理观念。对于健康，不再只是 消极的治疗病痛，现代人有着更为积极的 心态。如何积极地抵抗、预防疾病，同时 让自己的心态与身体都保持在最佳状态，就是有效管理健康的积极正面态度。,二.承办养生餐馆的巨大商机,当代的人们对养生，追求绿色健康的饮食有强烈的需求。,中国传统食品为主的系列产品，虽然知道的人多，但经营得好的不多。既
3、是盲点，也是卖点。,近期一种粥文化和健康养生餐饮文化吹香了整个北京城.经营养生餐馆成了餐饮业的新贵。,三.市场调查及研究,目前北京市民已经对保健餐的认识有了一定的层次，一改常态的过去的大鱼大肉和油腻腻的菜肴,开始选择了更具有营养价值的保健餐类.如果我们推出的是具有食疗保健，美容益寿为一体的绿色环保饮食的话.那无论是利润空间还是人们需求的空间都相对的更据有前途性了。,开养生食府应建立在：,不单是色香味美上，宣传的重点应该是健康!至于经营特色，反对粥店的传统思路。,四.面向消费渠道和人群,一般消费者中重点：婴幼儿、学生、老人、孕产 妇、病人和亚健康族。主要益处：营养，卫生，口感好，保健是非常中国化
4、的快餐形式 经营场所:居民区、医院旁、疗养院、老年公寓、公园和商业周围等等都可以.可以形成早餐，午餐，夜餐，配合营养的主付食,即经济又实惠。,Company Logo,重要性：病人，学生，老人需要营养;免除自己熬粥的烦恼及购买原,配料不便;更有安全感，卫生营养，功效多。同时在餐厅内部布设宣传各项食品的养生食品功能与特性,这样可以更能增加各类食府健康知识。,Company Logo,五.3餐品类,早餐,晚餐,午餐,六.店铺选址,地点以人口密集、流动量较大为宜。装饰风格以回归自然为主题.装修简单朴素.,小锅配制专业送货队伍重点对象上门赠送菜单接受电话订货,开展网上宣传,订货,加盟等扩大销售渠道,外
5、送服务,建立网站,选址,Company Logo,七.养生食府的优势,聘用医学,营养专家的支持,大众与精品品种同时搭配供应,适用面广,针对性强,专业,采购易,配料全,价格低,不浪费,优势,Company Logo,八 人员配备,采购人员后勤人员,厨师收银员服务员,店长,营养师,Company Logo,Diagram,Add your text in hereYour text in here Your text in here Your text in here Add your text in here Your text in here Your text in here Your te
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18、 here,Add your text in hereYour text in hereYour text in here,Thank You!,1.1 早餐粥类品种,主要的以(1)谷类粥类(2)豆类粥类(3).谷豆混合粥类(4).肉类粥类(5).花类粥类(6).蔬菜粥类(7).鱼类粥类(8).果品类粥类(9).药膳粥类配套产品主食有:各类粗粮制作的(1)糕类(2)饼类(3)其他类,注意：,早餐小菜尽量排挤掉人们常吃的,腌制咸菜类,尽量以各类蔬菜、豆制品进行合理的健康的拌制爽口小菜 同时，根据年轻人好吃肉的特性配备一些各地特色小吃：像,天津包子,烧饼,玫瑰蜂糕,肉夹馍.南瓜饼等。,Company Logo,2.午餐品类,为了迎合人们越来越重视饮食健康的观念和快速午餐以保健健康饮食 例如：包括锅贴芹菜套餐、牛肉炒西兰花套餐、肉酱脆蛋套餐、扒四蔬套餐、海鲜套餐、豆腐乳肉末茄子套餐.和上百种营养合理搭配的炒菜等等 让午餐带给你的是充实健康的心身享受,3.晚餐,晚餐以鱼丸汤等养生汤为主再加之粗粮小吃配于与养生茶等类 汤是鲜之母，鲜是味之源。汤不仅是一道美味可口的菜肴，更是人们祛病养生的佳品。充分开发茶在开发智能、预防衰老、提高免疫功能、改善肠道细菌结构和消臭、解毒等方面的功效。,
