《国际商务沟通英文PPT.ppt》由会员分享，可在线阅读，更多相关《国际商务沟通英文PPT.ppt（31页珍藏版）》请在三一办公上搜索。
1、Chapter 4Cultural Shock,Intercultural Business Communication,5th Edition Chaney&Martin,2,Topics,Stages of Cultural ShockAlleviating Cultural ShockAspects of Cultural ShockRelationships and Family ConsiderationsPublic and Private Self,Intercultural Business Communication,5th Edition Chaney&Martin,3,C
2、ultural shock is the trauma you experience when you move into a culture different from your home culture frustrations may include-lack of food-unacceptable standards of cleanlinessdifferent bathroom facilities fear for personal safety,Topics,Intercultural Business Communication,5th Edition Chaney&Ma
3、rtin,4,Culture shock includes-hearing yes for no-having to bargain-having laughter used for anger,Intercultural Business Communication,5th Edition Chaney&Martin,5,On her first day of teaching at the local university in La Paz,Bolivia,Katherine Montague of Atlanta,Georgia,asked directions to the ladi
4、es room.Upon entering,she observed three males using urinals and made a hasty retreat.After her U.S.colleagues explained that all restrooms were unisex,Katherine decided to take a taxi to her hotel.,Intercultural Business Communication,5th Edition Chaney&Martin,6,Major Symptoms of Cultural Shock,Hom
5、esicknessBoredomWithdrawal(avoiding contact with host nationals)Need for excessive amounts of sleepCompulsive eating/drinkingIrritabilityExaggerated cleanliness,Intercultural Business Communication,5th Edition Chaney&Martin,7,Marital stressFamily tension and conflictChauvinistic excessesStereotyping
6、 of host nationalsHostility toward host nationalsLoss of ability to work effectivelyUnexplainable fits of weepingPhysical ailments(psychosomatic illnesses),Intercultural Business Communication,5th Edition Chaney&Martin,8,Asia Shock has five progressive stages:,Frustration with the culture,which incl
7、udes the language,food,and an exasperation with local customs.Unwillingness to understand the rationale behind the local ways of doing things.Ethnocentricity;U.S.persons label Asians as dishonest because they say one thing and do another;consider face-saving as dishonest.Racism use of unflattering l
8、abels for Asians(Japs).Avoidance of the culture;U.S.persons form clubs rather than intermingle with people of the culture.,Intercultural Business Communication,5th Edition Chaney&Martin,9,Strategies for Coping with a New Culture During Short Visits,Nonacceptance of the host culture;traveler behaves
9、as he/she would in the home culture.Substitution-The traveler learns the appropriate responses/behaviors in the host culture and substitutes these responses/behaviors for the ones ordinarily used in the home culture.,Intercultural Business Communication,5th Edition Chaney&Martin,10,Addition-The pers
10、on adds the behavior of the host culture when in the presence of nationals but maintains the home culture behavior with others of the same culture.Synthesis-Integrates or combines elements of the two cultures,such as combining U.S.dress and that of the Philippines.,Intercultural Business Communicati
11、on,5th Edition Chaney&Martin,11,Resynthesis-The integration of ideas not found in either culture(U.S.traveler to China chooses to eat neither American nor Chinese food,but prefers Italian).,Intercultural Business Communication,5th Edition Chaney&Martin,12,Stages of Cultural Shock,Stage 1:Excitement
12、and fascination with the new culture;the honeymoon stage.Stage 2:Crisis or disenchantment period;excitement has turned to disappointment.Stage 3:Adjustment phase;you begin to accept the new culture,try new foods,see the humor in situations.Stage 4:Acceptance or adaptation phase;feel at home in the n
13、ew culture and become involved in activities of the culture.Stage 5:Reentry shock;follows the stages identified earlier:initial euphoria,crisis or disenchantment,adjustment,and adaptation.,Intercultural Business Communication,5th Edition Chaney&Martin,13,U-Curve,Honeymoon,Crisis,Adjustment,Acceptanc
14、e,Reentry,Intercultural Business Communication,5th Edition Chaney&Martin,14,W-Curve,Theory of cultural shock that explains that reentry actually takes the form of a second U-curve(thus forming a“W”)with a repetition of the stages experienced during initial adjustment to the foreign culture.,Intercul
15、tural Business Communication,5th Edition Chaney&Martin,15,Problems Related to Reentry Shock,Finding a new niche in the corporate structure at home.Adjusting to lower standards of living.Problems reestablishing personal and professional relationships.Dealing with readjustment problems of children,inc
16、luding the difference in their educational experience abroad.,Intercultural Business Communication,5th Edition Chaney&Martin,16,Repatriation,Returnee expectationsrealistic positionsReturnee feelings of alienation and isolation can cause traumaReturnee can feel cultural dissonance caused by personnel
17、 changes new company policies and procedures different performance valuation methodsdifferent benefits and compensationdifferent job responsibilities,Intercultural Business Communication,5th Edition Chaney&Martin,17,Replace the Golden Rule(Do unto others as you would have them do unto you)withThe Pl
18、atinum Rule(Do unto others as they would have done unto them).,To alleviate cultural shock,try to see the environment from the perspective of the host nationals.,Intercultural Business Communication,5th Edition Chaney&Martin,18,Alleviating Cultural Shock by Careful Selection of Overseas Personnel,Se
19、nsitive,cooperative,able to compromiseOpen to others opinionsReaction to new situations;appreciation of cultural differencesUnderstanding of own values and aware-ness of values in other culturesReaction to criticismUnderstanding of U.S.government systemAbility to develop contacts in new culturePatie
20、nce and resiliency,Intercultural Business Communication,5th Edition Chaney&Martin,19,Training Models,Intellectual or classroom model-involves giving facts about the host country using a variety of instructional methodsArea training or simulation model-emphasizes affective goals,culture specific cont
21、ent,and experiential processesSelf-awareness or human relations model-based on the assumption that the trainee with self-understanding will be more effective in the overseas assignment,Intercultural Business Communication,5th Edition Chaney&Martin,20,Cultural awareness model-emphasizes cultural insi
22、ght and stresses affective goals and an experiential processInteraction approach-participants interact with people in the host countryMultidimensional approach-attempts to combine cognitive,affective,and behavioral aspects of training,Intercultural Business Communication,5th Edition Chaney&Martin,21
23、,Feedback and Rewards,Appraisal and reward system must reflect the purpose and expectations of the assignment(profit or building a presence in the country).Reward systems include special allowances for housing,hardship,home leave,medical,taxes,etc.Reward system must compensate for what U.S.persons a
24、re leaving behind and must be based on the idea of equity(the ratio between what is contributed and what is received).,Intercultural Business Communication,5th Edition Chaney&Martin,22,Developing Employees to Their Potential,Plan for repatriation,including reasons for the assignment and how the empl
25、oyee will contribute to the company upon his/her return.Allow adequate time for readjustment before employee reports to work.Provide appropriate compensation for transition expenses.Assist in locating proper housing.Show appreciation to family for their contributions.,Intercultural Business Communic
26、ation,5th Edition Chaney&Martin,23,Success or Failure Due To:,Self-efficacyPrior international experienceAgeCross-cultural fluencyInterpersonal skillsFlexibilityCultural sensitivityAdaptability,Intercultural Business Communication,5th Edition Chaney&Martin,24,Aspects of Cultural Shock,Cultural Stres
27、s-alleviate stress by reading up on the country,studying the language,and becoming aware of customs and traditions in the culture.Social Alienation-cultivate friendships with persons from home and host cultures;include host nationals in social events.,Intercultural Business Communication,5th Edition
28、 Chaney&Martin,25,Social Class and Poverty-Wealth Extremes-mentors in host culture can be helpful in advising U.S.persons regarding acceptable ways of dealing with poverty-wealth extremes.Financial Information-should be provided before going to the culture;also financial counseling before reentry.,I
29、ntercultural Business Communication,5th Edition Chaney&Martin,26,Relationships and Family Considerations,Spouse or family member who cannot adapt Family training to minimize adjustments Encourage children to discuss their anxieties and fears,Intercultural Business Communication,5th Edition Chaney&Ma
30、rtin,27,The Johari Window,The public self may include information about a persons work,family,and interests.The public self is small for the Japanese;it is large for U.S.persons.The private self may include feelings,personal information,and opinions.The private self is large for the Japanese;it is s
31、mall for U.S.persons.,Intercultural Business Communication,5th Edition Chaney&Martin,28,Public and Private SelfThe Johari Window,Things I KnowThings I Dont Know ThingsOthersKnowThingsOthersDontKnow,Intercultural Business Communication,5th Edition Chaney&Martin,29,One of the byproducts of a successfu
32、l adjustment to the host culture is that our old notions of our culture will never again be the same.After one lives for a while in Switzerland or Germany,the U.S.no longer seems to be the epitome of cleanliness;when compared to the Japanese,the typical American seems loud and boisterous;after a sti
33、nt in a developing nation,people in the U.S.seem rushed and impersonal.Somehow home isnt what one had remembered.,Intercultural Business Communication,5th Edition Chaney&Martin,30,“Upon return,U.S.people encounter friends,colleagues,neighbors,and relatives complaining bitterly that they are unable t
34、o find at the grocery store the correct color of toilet tissue for the downstairs bathroom.Such complaints stir up(1)considerable anger at how unaware and unappreciative most North Americans are of their own material well-being,and(2)guilt for having mouthed many of these same insane complaints at a
35、n earlier time.”,Intercultural Business Communication,5th Edition Chaney&Martin,31,All rights reserved.No part of this publication may be reproduced,stored in a retrieval system,or transmitted,in any form or by any means,electronic,mechanical,photocopying,recording,or otherwise,without the prior written permission of the publisher.Printed in the United States of America.,
