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1、苹果公♥司♥议事厅员工大会2001年我很开心来到这里mreallyexcitedtobehere.今天我们将给大家展示一个非常特殊的产品Wehavesomethingreallyspecialtosharewithyoutoday.在今年iMac和Powerbook加起来Intotal,betweeniMacandPowerBooklines,我们一共卖♥♥掉300多万台wehavesoldoverthreemillionunitsthisyear.行就这样了Okay.Thatsit.对了还有一件事Well,maybethere,sone
2、morething.我要给大家展示一件令人惊奇的产品mabouttoshowyousomethingthat,samazing.件前所未有闻所未闻的产品Somethingthatnooneelseintheworldhasseenyet.现在强尼我还有一小组人Now,Jony,myselfandasmallteam我们非常辛苦为这个秘密的项目工作着havebeenworkingreallyhardonasecretproject,大家也知道我在忙这个项目whichissomethingvebeenknowntodo一直在忙于此fromtimetotime.我马上要介绍的这款产品Thedevic
3、emabouttointroducetoyou将改变整个产业isgonnarevolutionizeanentireindustry.它是一款音乐播放设备Itsamusicplayingdevice.好吧Okay.我们一会儿再谈细节Wellgettothatinaminute.因为我想先说它所代表的意义Becausewhatitrepresents和它的实际用途同样的伟大isasimportantaswhatitis.这是一个能触动心灵的工具Itsatoolfortheheart.当你能够触动他人心灵时Andwhenyoucantouchsomeonesheart,它就具有无限可能！一一tha
4、tslimitless.要我说这东西简直酷毙了！Ifldosaysomyselfitsinsanelycool.它是一款音乐播放器It,samusicplayer.把1000首歌♥装进你的口袋里Itsathousandsongsinyourpocket.我向你们介绍：dliketointroduceyou新产品iPodtotheiPod.嘿乔布斯Hey,Jobs.起床了哥fl醒醒Getup,man.Wakeup.我醒着mup.我醒着mup.我醒着呢mup.史蒂夫Steve.嗨丹尼尔嘿忙什么呢？Hey,Daniel.Hey,whatsgoingon?你在读那本“活在当下”的书吧Ar
5、eyoureadingBeHereNow?是啊那本书很棒Yeah,itsamazing.我正在读很好看mreadingthatrightnow.Itsunbelievable.它是一本更高层面的书嗯既然我们碰上了It,sthenextlevel.Hey,speakingofBeHere,跟我说说昨天晚上干什么了？你去哪儿了？whathappenedtoyoulastnight?Where,dyougo?我得上课去了我知道我知道Ihadtostudy.Iknow,1know.你知道的我不是宣讲“读书无用论”Youknow,mnotdismissingthevalueofhighereducati
6、on,但是上大学是以丧失实际工作经验为代价的mjustsayingitcomesattheexpenseofexperience.系统化教学的产物就是系统的一部分Thesystemcanonlyproducethesystem.我可不想变成一个死板的书呆子你也应该如此1dontwanttobeapartofthat.Neithershouldyou.我同意你不过人要有足够胆量才能像你一样休学Iagreewithyou.Ittakesballstodropoutlikeyoudid.这就是为什么你也应该休学Thatswhyyoushould.我可不行我是说史蒂文Icant.Imeanthat.S
7、teven.能借过跟你聊两句吗？MightIborrowyouforamoment?打断你们了再见一定的llseeyouin,seeyoulater.Sure.谢谢我希望我没有打断你们的谈兴正浓Thankyou.SoIhopemnotinterrupting.你的课程上得怎么样？Whataboutyourclasses?我不再是学生了杰克mnotastudentanymore,Jack.呃你在这里（旁听）学习Well,yourehere,andyourelearning.于我而言你跟学生没什么分别Suresoundslikeastudenttome.如果你想赶我走Ifyouwantmegone
8、.我为什么要赶你走啊史蒂夫？WhywouldIwantyougone,Steven?我很高兴你愿意待在这里mgladthatyourehere.付不付学费都没关系Whetheryourepayingornot.现在你经常拿个本子闲晃Now,yourealwayscarryingthisnotebookaround.貌似你自诩是个艺术家吧Youobviouslyfancyyourselfasanartist.为什么不去上个设计类的课程呢？Whydontyousitinonsomedesignclasses?不呃我喜欢艺术之美No.Well,Iliketheideaofart,thebeauty.
9、但是仅限于言之有物的那种艺术Butonlyintherightcontext.但是我并不想以此为职业生涯我没有那种天分Justnotasacareer.Idonthavethenecessarytalents.但你不是对电子设备感兴趣吗？工程类课程如何？Butarentyouinterestedinelectronics?Whataboutengineering?合格的工程师的就业前景看涨你看这主意怎么样？Theresagrowingmarketforqualifiedtechnicians.Whataboutthat?我不想花我父母的钱1dontwanttospendmyparentsmon
10、ey去读取一个学位了事而且不想成为togetadegreeandbecomesomething这么容易被人淡忘的电气工程师asforgettableasanelectrician.等会儿什么Excuseme,what,读取一个学位是虚度光阴？因此adegreeisawasteoftimenow?So.对某些人而言是的Forsome.对另外一些人而言它是很有效的证明工作保证Forothersitoffersvalidation.Jobsecurity.史蒂夫拜拜Steve.-llseeyouaround.史蒂文Steven.那下次再聊Tobecontinued.你在干什么？Whatareyouw
11、orkingon?没什么书法课的家庭作业而已Nothing,really.Itshomeworkforcalligraphyclass.很漂亮啊It,sbeautiful.是的这门课的老师是一位僧侣Yeah,theteacher,sthismonk,orsomething.僧侣？Amonk?是他叫罗伯特帕拉迪诺Yeah.RobertPalladino.他的课非常有后发性He,stotallyinspiring.对了我叫茱莉Myname,sJulie.你要走啊？Areyouleaving?是啊我得走了Yeah.Ihavetogo.来点吗？Youwantahit?好的Yes.好的来一点Yes,Id
12、o.我能多拿点吗？CanItakeacouple?当然给我朋友Sure.Formyfriends.呃我朋友还有我女朋友Well,myfriend,andmygirlfriend.好美It,ssobeautiful.好像一扇通往整个世界的窗户1.ikeawindowtotheworld.你觉得太空是什么样子？Whatdoyouthinkitslikeinspace?一1定Its.美到无以言表beyondunderstanding.是的Yeah.谁会做那种事生了一个孩子Whohasababy,之后就那样无情地抛弃掉？andthenjustthrowsitawaylikeit,snothing?你又
13、在想你亲生父母的事？Youtalkingaboutyourbirthparents?哦别说了别说了Oh,no,no,no,no,no.好伤感真的太令我伤感了我Thatsbad.Yeah.Thatsmakingmereallysad.I.不好意思我的过去让你High不起来了Sorrythatmylifeisruiningyourhigh.没关系It,sokay.当你不在的时候我会想你的Imissyouwhenyourenotaround.我爱你史蒂夫Iloveyou,Steve.我爱你Iloveyou.宇宙啊无边无垠的黑暗王国Space.Theendlessblackdeep.到底过去的哲人告诉
14、了我们什么？Whatwasitthatthatguruusedtotellus?别蹉晚岁月Thereisnotimetowaste.你听见了吗？Doyouhearthat?什么？What?他又去了远方Therehegoesagain.书法是一种把艺术和视觉结合的表现形式Calligraphyistheartfulandvisualexpressionofcommunication.比如说Garamond字体TakeGaramond,forexample.特殊的字体设计是为了让每一种阅读体验Atypefacespecificallydesignedtomaketheveryactofreadin
15、g更加的自然morenatural.电脑之所以被发明是为了让人们的生活更容易Computersareinherentlydesignedtomakeyourliveseasier.理论上讲没有什么是电脑做不到的Theoreticallytheresnolimittowhatcomputerscando.你出生时是谁并不重要Itisnotwhoyouwereatbirththatmatters重要的是你在有生之年做了什么butwhatyoudowiththetimeyouaregiven.人生苦短Themomentofyourdeathisfixed.在生命的终点一切将归于平静1.ifeisbu
16、tajourneytoserenity,toitscompletion.简单地做好自己Beassimpleasyoucanbe.你会惊奇地发现生活变得简单Youllbeastonishedtoseehowuncomplicated而且快乐andhappyyourlifecanbecome.我不知道我回家了要做什么IdontevenknowwhatmgonnadowhenIgobackhome.你呢？Whataboutyou?回到硅谷后你想做什么？WhatareyougonnadowhenyougetbacktoTheValley?史蒂夫？Steve?史蒂夫？你还好吗？Steve?Youokay
17、?不不不!这还是黑白两色的No.No,no!No.It,sstillblackandwhite.老百姓想要彩色的Peoplewantcolor.这产品过去一直没有彩色的-然后呢？Pongdidnthavecolor.-So?让我们把产品做得更好一点点1.etsdosomethingbetter.这东西没办法做成彩色的Itcantdocolor.谁说的？Sayswho?好你不愿意做任何努力Okay,yourefusetodoanything稍微困难一点的事情你就放弃thatvaguelyescapesyourcomfortzone.你又不是我老板Yourenotevenmyboss.呃我觉得我应
18、该做你的老板Well,Idamnsureshouldbe.嘿乔布斯！Hey.Jobs!你在干嘛呢史蒂夫？Whafreyoudoing,Steve?他就是个蠢货He,sanidiot.你们知道的这屋子里一半的人Youknow,andhalfthepeoplearoundhere根本不懂设计产品dontknowhowtodesignshit.大家对你的行为很不满Peoplearecomplainingaboutyourbehavior.怎公啦？没错有关我的？Okay?And,yeah.Aboutmine?还有你身上的味道Andyourodor.我要你去洗澡你洗了吗？Areyoushoweringl
19、ikewediscussed?你要我不要打赤脚我已经照做了mwearingshoes.Youaskedme我确实穿上鞋子了towearshoes,andvegotthemon.这不是问题的关键所在史蒂夫Thatsnotpartofthedeal,Steve.你得学会跟别人共事Youvegottalearnhowtoworkwellwithotherpeople.我只是想把事情做得好一些mjusttryingtodoitright,Al.我知道Iknowyouare.那就别管我Thenletme.听着史蒂夫！1.isten,Steve!你很棒非常棒！Youregood.Youredamngood
20、.但你就是个浑球Butyoureanasshole.呃天哪.Well,that.嘿让我说完Hey.1.etmefinish.我想让你待在这里我真心这样想Iwantyouhere.Ireallydo.但你必须改变自己Somethingsgottachange.让我独自做一个项目什么？Givememyownproject.What?把我自己的项目交给我做Givememyownproject.我独自一人完成lldoitonmyown.我会做一个你从没见过的好游戏Andllmakethebestdamngameyouhaveeverseen.你说真的Youreserious.好吧史蒂夫Okay,Ste
21、ve.我需要有人重新制♥作♥一些有问题的游戏Ineedsomeonetoreprogramatroublesomegame.但是我时间上很紧张Butmonatightdeadline.如果你能如期完工Soifyoucandeliver,我会付给你5000美元wellpayyouupto$5,000.5000美元嗯$5,000?-Mmm-hmm.好的Okay.至于你的个人问题我有办法能解决Andasforyourpersonalissues,IthinkImayhaveasolution.这有很多电路板Itssomanycircuits.沃兹？嘿我是史蒂夫Woz?He
22、y,itsSteve.谢谢你帮忙Thanksforsavingmyass.没事我们是朋友这IE是好朋友应该做的Ofcourse.We,refriends.Thats,thatswhatfriendsdo.我实在没办法给别人打工Ijustcantworkforotherpeople.我需要独♥立♥行动如果这事儿合理的话IguessIneedmyindependence.Ifthatmakesanysense.呃哈Uh-huh.我觉得非常合理Thatmakesperfectsense.不好意思大好的周末夜被我毁了msorryforruiningyourFridaynig
23、ht.你在开玩笑吧？这事儿很棒Areyoukiddingme?Thisisgreat.我喜欢免费做这件事真的ddothisforfree.Ireallywould.但是好奇的是这个项目我们能拿多少钱？Butjustoutofcuriosity,howmucharewegettingpaid?700美元$700.好多啊Somebigbucksthere.靠Shit.真不错非常好Thisisgood.Reallygood.我知道Iknow.喔4天就搞定你真不是盖的Wow.Fourdays.Youarentkiddingaround.我还得给诺兰看一眼不过这真的很不错llhavetoshowitto
24、Nolan,butthisis,thisisgood.沃兹？Woz?嗨嗨Hi.Hi.沃兹！Woz!嗨!是的我在客厅里Hi!Yeah,minthelivingroom.嘿好消息Hey.Goodnews.呃？我猜你老板喜欢那个游戏Huh?1.etmeguess,yourbosseslikedthevideogame.他们确实喜欢!哦Theylovedit!0oh.350美元！唉哟不错的买♥♥卖♥♥哦$350.Whew!Thatsnotbad.不只是不错简直是超局♥Notbad?Itsgreat.你在忙什么呢？Whatareyou
25、workingon?我在给“对话式笑话机器”写笑话mwritingjokesformydial-a-jokemachine.我写出了不少绝对好笑的波兰笑话vegotsomereallygoodfunnyPolishjokes,因为我是波兰人,whichworkbecausemPolish.出去走走听听这段你觉得怎么样？Hangoutandtellmewhatyouthinkofthisone.准备好了吗？Ready?Ready?新婚之夜波兰新娘会得到什么“长而硬”的东东？Whatislong,andhard,thataPolishbridegetsonherweddingnight?一个新的姓
26、氏（从夫姓）Anewlastname.蛮好笑的Thatshilarious.不错吧对不对？Prettygood,isn,tit?如果你遇见一个漂亮的波兰女孩Whatdoyoucall你会叫她什么？幸运妹abeautifulPolishgirl?1.ucky.那是什么？Whatsthat?嗯？Hmm?哦Oh.这个可厉害了That.Nowthatisgonnabecool.这是个我正在研发的”个人电脑终端主板”Ifsacomputerterminalboardmworkingon.可以直接连上电视HooksuptotheTVforthedisplay.看起来像什么一个盒子？你什么意思啊？Whati
27、sitlike,akit?Whatdoyoumean?呃呃.Well,well.代码还有些毛病Thecodeisstillbuggy,理论上这能在荧幕上即时显示你的操作butintheoryitlldisplaywhateveryoureworkingon.例如.1.ike.弄来看看Showme.展示一下一行Showyou.-Okay.哦！Wow.不管惠普公♥司♥喜不喜欢它意义重大IdontcareifHPdidntlikeitItmatters.对这东西很有潜力Yeah.It,sgotpotential.不性手♥枪&hearts乐队那才叫有潜力这是历
28、史的车轮No,theSexPistolshavepotential.Thisisthewheel.它将推动新的产业革命ItstheIndustrialRevolution.不再有平台不再有大型主机Nomoredecks,nomoremainframes.它将改变一切Thatchangeseverything.好吧挺酷的Itsprettycool,Iguess.嘿查理你好嘿Hi,Charlene.Hello.Hey.太酷了而且很高深莫测你怎么不早告诉我？Cool.Itsprofound.Howcouldyounottellmeaboutthisbefore?我不知道我就是自己玩玩1dontkno
29、w.1wasjustworkingonitformyown.我自己的个人爱好而已Itwasahobby.没错你自己的个人爱好你喜欢Exactly.Exactly.Foryourown.Foryou.这就是你想要的你真心会喜欢上的东西Itswhatyouwanted.Itswhatyourgut,yourinstinctwanted.你的充满创意的脑袋想要一个不存在的东西Yourbigevolvedbrainwantedsomethingthatdidn,texist,你就把它做出来了soyoujustwilleditintoexistence.你叫它什么来着？lt,s,whatdoyoucal
30、lthesystem?操作系统？Theoperatingsystem?操作系统刚给你演示过的Theoperating,anditjustshowsyou.我就是这么称呼它的ThatswhatIcallit.是的就是一个能把用户操作即时显示出来的系统Yeah,it,sjustarealtimedisplayofcurrentoperations.你在干什么你就能看见什么Youcanseewhatyoureworkingonwhileyoureworkingonit.好听着Okay.1.ook.你不明白这点吗？这是H&hearts油♥Dontyougetthis?Thisisfree
31、dom.自♥由♥的创作执行Thisisfreedomtocreate,andtodo,andtobuildj像艺术家一样很个性化的瞧瞧腆瞧asartists,asindividuals.1.ook,look,look.但是你看你想太多了Butlook,youreoverreacting.就算免费把这个操作系统开♥发♥出来Evenifyouweredevelopingthisforfreakslikeus,我很怀疑你不会免费发放它andIdoubtyouare,没有人会因此想买♥♥一台电脑回家的没有人nobody
32、wantstobuyacomputer.Nobody.一个人从没见过某样东西时Howdoessomebodyknowwhattheywant他怎么知道自己不想要它？iftheyveneverevenseenit?呃？Huh?我们要去HomeBrew电脑俱乐部WeregoingtoHomebrew.靠绝对不去No.abs.我不会在HomeBrew做展示的IamnotpresentinganythingatHomebrew.坚决不要m.No.这些人为毛开的这么慢？闪开让路！Whydopeopledrivesoslow?Getout!Move!我现在告诉你我曾去过HomeBrew俱乐部mtellin
33、gyourightnow,vebeentoHomebrew.那些人口才不错1understandthecaliberofpeoplewhospeakthere.我可不是那样的人mnotoneofthosepeople.我跟你说这东西很好我不是说mtellingyouthisthingisamazing.mnot.你会很了不起的沃兹Youregonnabegreat,Woz.史蒂夫请你帮个忙你能Steve,couldyoudomeafavor,couldyoujustplease开慢一点吗？这样的话slowdownalittlebitsothatIfeellike我还有机会活着到那里there,
34、sachancewemightactuallygettherealive.我希望我们第一个到达第一个展示产品Iwanttogettherefirstsowecanpresentfirst.你知道的如果我们要开公♥司♥Youknowifweregonnadothisthing,我们得想个好名字weneedtocomeupwithaname.是的我知道这名字得好记吸引人像.Yeah,Iknow.Somethingcatchy.Something.我觉得名字里.Ivebeenthinkingaboutit应该要有“电子”.electric.它得有点像我不知道Itneeds
35、tofeellike.Idontknow.企业号♥计算机公♥司♥怎么样?WhataboutEnterpriseComputers?不No.别给我来“星舰迷航哪套NoStarTreknames.“柯克企业”怎么样我发誓WhataboutKirkEnterprises?Iswear.我要开车撞树了-好吧好吧Iwilldrivethiscarrightoffthisroad.-Fine,fine,fine,fine,fine!我真:的会樟二去哦Iwillrunthecarrightofftheroad.喔天啊!冷静严肃一点Jesus!Calmdown!Ser
36、iously.好不要星舰迷航那种上帝啊Okay.NothingTrekkie.Jesus.它需要像与人相关的东西你知道的？Itjustneedstobe,like,somethingthatpeoplewillrelateto,youknow?一些常见又好记的1.ike,itneedstobesomethingthatyousee,而且是人们喜欢的“哥们我想拥有它”andyourejust,like,Man,Ijustgottahaveit.Apple怎么样Apple.你说什么？Excuseme?Apple水果那个Apple?Apple.Apple,likethefruit?代表着万物之源的水
37、果AppleThefruitofcreation.Apple.大道至简却又博大精深Itssimplebutsophisticated.而且在电♥话♥簿上排名也比Atari公♥司♥靠前ItcomesbeforeAtariinthephonebook,too.这比我想的向量光电脑公♥司♥好多了ThatissomuchbetterthanPhaserBeamComputers.它得名于一种水果Itsnamingitafterafruit.苹果苹果电脑公♥司♥Apple.AppleCompu
38、ter.还有个唱片公&hearts词&hearts他叫Apple?But,whataboutAppleRecords?Apple唱片披头土创立的公♥司♥傻X.AppleRecords?TheBeatleslabel,stu.什么？披头士拥有“苹果”商标？What,theyownthewordapple?你为什么总是讨厌披头士？WhydoyoualwayshateTheBeatles?呃我并不是讨厌披头士Well,1donothateTheBeatles.不你就是讨厌你总是讨厌Yes,youdo.Youalways.我不讨厌披头士IdonothateTheBeatle
39、s.他们.不是迪伦鲍勃你知道的Theyrejust,theyrenotDylan,andyouknowthat.行了你总是做这样的比较Okay,andthatsacomparisonthatyoualwaysmake.呃我.就是因为这个比较显而易见Well,I.Causeitsobvious.而且我不认为这很公平AndIdontthinkitsfair.Apple决定了？就是Apple了？Apple.Really?Apple?好听着有好的名字我们还可以换Right,listen.Ifwecomeupwithsomethingbetter,wellchangeit.先这么试试看看1.etsjus
40、tgowithitandseeifitsticks.它最多能同时显示192个存储单元Itwilldisplayupto192memorylocations在荧幕上onthemonitorsimultaneously.让我解释一下这个东东实际上超厉害的Allowmetoexplainbecauseitsquitefascinating,actually.它的逻辑电路板非常复杂尤其是与一些.Thelogicboardisrathercomplex,especiallycomparedtosomeof其它的电路板相比theotherboardshere,includingofcourse,连Alta
41、ir也算上theAltair.显而易见Andasyoucansee.它更加小巧便宜容易生产和组装itsmuchsmaller,andcheapertomanufactureandbuild.它采用的是动态随机存取记忆体所以我们可以which,byusingdynamicRAM,Iwasable.缩小主机板的尺寸Wewereabletoshrinkthesizeoftheboardsubstantially.所以它可以连上电视用？So,itworkswithyourtelevision?对对对对头！Yes.Yes,yes,yes!任何电视或荧幕都行Itwillworkonanytelevisio
42、n,orvideomonitor.只需要配一个广播频率转换器Allyouneedisaradiofrequencyconverter你就能把处理器产生的图像todisplaytheimagesfromyourmicroprocessor显示在外部荧幕上了toyoursetoutputdevice.它能运行Basic编程语言哦AnditllrunBASIC.我觉得能跑Baisc编程语言是一大优点ItwillalsorunBASIC,whichIthinkcouldbeagreat.好吧就这样做总结吧谢谢大家SoIguessthatwrapsitup.Thankyouverymuchforyour
43、time.很高兴来这里靠！Thiswasterrific.Fuck.观众好冷淡Toughcrowd.晚安先生们我叫弗兰克.Goodevening,gentlemen.mFrank.我叫鲁兹m1.utz.我们在此展示无需繁杂手续设置计算CPUAndwereherewithreducedinstructionsetcomputingCPU.打扰一下我叫保罗特里尔Excuseme.NameisPaulTerrell.我看了你们的展示Isawyourpresentation.怎样？And?我想谈谈生意Anddliketotalkbusiness.怎么谈-嗯Whatcan1doforyou?-Well.
44、我在Mountainview市有家电脑配件店Iownalocalcomputerpartsstore,inMountainview.店名叫位元电脑商店？TheByteShop?你购买♥♥电脑配件Youbuycomputerparts.是的我销♥t!♥各类电子器件晶体管Yeah.Weselltransistors,boards,电焊设备屏幕之类的solderingequipment,monitors.你知道的兴趣使然的那种Youknow,hobbyisttypes.像“灿坤“电气连锁店那样？1.ikeRadioShack?不No.听着你来我店里看看就知道了1.isten,whydontyoustopbyandtalktomesometime.这是我名片记得给我打电♥话♥Theresmycard.Givemeacall.很好Great.很高兴见到你Itwasnicemeetingyou.我叫史蒂夫乔布斯SteveJobs.史蒂夫乔布斯好！SteveJobs.Allright那个人谁是啊？
