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市场分析和预测Marketing Analysis&Forecasting,教师：黎文时间：2010.09电子邮件：联系电话：,Marketing Metrics营销度量指标,The Metrics Value Chain,What Customers Think of You(Customer Metrics)How Well You Do in the Product MarketFinancial ConsequencesProgram Effectiveness/ROIThe Value of Marketing Assets(Brands,Customers)(Stock)Market Value,Key Metrics by Industry,Customer-Based Metrics,Brand/Product Level Metrics,Financial Metrics,Marketing Mix Metrics,AdvertisingPromotionDistributionPriceSales forceCustomer service,Web Metrics,Top 10 Web Properties:January 2001,Percent of Firms Reporting Metric to Board,
