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1、新编剑桥商务英语初级(第三版),林兆功,山东管理学院,新编剑桥商务英语初级(第三版),A BRIEF INTRODUCTION ABOUT BECTel:15069071298,period 1,A brief introduction to the BEC and the course,Whats business,the activity of making money by producing or buying and selling goods,or providing services,What is Business English?,Business English is no
2、t an independent language.It is English with the background of international commerce,including:,What is BEC?,The Cambridge Business English Certificate is an international Business English examination.It was introduced by the University of Cambridge Local Examinations Syndicate in Europe in 1998.BE
3、C offers a language qualification for learners who use,or will need to use,English for their work.,BEC is a practical examination that focuses on English in business-related situations.There is little focus on grammar in the examination.The major emphasis is on the use of language skills:reading,wri
4、ting,listening and speaking.Each accounts as 25%of the total mark.,You will learn from this lecture:,Everything has a rule:How to talk,How to write,How to listen,How to behaveIn business circumstance,outline,BEC商务英语证书考试简介BEC商务英语证书的社会需求,商务英语考试(BUSINESS ENGLISH CERTIFICATE),简称BEC,指的是剑桥商务英语资格考试。是剑桥系列考试
5、中专为学习者提供的国际商务英语资格证书考试,考察真实工作环境中英语交流能力,被欧洲乃至全球众多教育机构、企业认可,将其作为入学考试或招聘录用的英语语言水平要求。商务英语考试(BEC)于1993年由中国教育部考试中心引进中国,历经多年实践和推广,其权威性和规范性使得BEC在中国极具知名度,是求职者有力的语言能力证明。全国有超过60所知名大学被授权为BEC考点。,BEC考试的报名条件,参加BEC考试不需要任何特殊资格,报名不受年龄、性别、职业、地区、学历等限制,适用人群为具有初、中、高级英语水平者,且以从事商务工作为学习目的。任何人(包括学生、待业人员等)均可持本人身份证到当地考点报名。在华工作的
6、外籍人员和现役军人亦可持本人有效身份证件及两张照片报名参加考试,也可持工作证和单位介绍信报名。,考试内容,考试时间分别为:1:BEC 初级 阅读、写作90分钟,听力约40分 钟(含填写答题卡时间),口试12分钟;2:BEC 中级 阅读60分钟、写作45分钟、听力约40分钟(含填写答题卡时间)、口试14分钟;3:BEC 高级 阅读60分钟、写作70分钟、听力约40分钟(含填写答题卡时间)、口试16分钟。,评分标准及考试通过标准考试评分标准,BEC Preliminary听、说、读和写四个部分。每一部分各占25%,总分为100%。通过成绩(Passing Grades)有2个:1:优秀(Pass
7、with Merit)和通过(Pass)2:未通过成绩(Failing Grades)有2个:LEVEL A2和不及格(Fail)level A2 45%to 64%fail 44%and below,新编剑桥商务英语(初级),课程性质,剑桥商务英语初级 是商务英语专业核心课程,对学生进行听、说、读、写的全面训练,培养学生掌握商务英语写作基本类型,提高商务英语书面表达能力和口语表达能力,为毕业后成为适应社会需要的应用型涉外商务工作者打下良好的基础。同时,本课程提供一些英语国家的文化背景知识、现代技术知识和实用工作技能,帮助学生提高语言的实际应用能力。另外,本课程还提供大量针对考试内容的练习,有
8、助于提高学生的应试能力,帮助学生获取BEC证书。,教材简单介绍,注重培养听、说、读、写的全面训练提供商务环境有关的语言场景包含大量针对考试内容的练习介绍重要的应试技巧有助于提高学生的应试能力,帮助学生获取BEC证书。,BEC Preliminary Exam,新编剑桥商务英语(初级)教学大纲,课程教学基本目标 Course Objective:1.能听懂一般商务活动中的电话、产品展示、谈判、会议发言等,能基本把握言语者的态度和意图。2.能用基本正确的英语进行一般商务活动,如社交活动、展示产品和业务谈判,筹备商务会议,或作会议发言。3.能为读懂主要英语报刊、杂志有关商务活动的一般性报道和评论文章
9、打好基础。4.能草拟或翻译一般性商务材料,包括公函、公务报告、简历和填写表格等。,新编剑桥商务英语(初级)教学大纲,通过学习该课程,使学员能够了解、熟悉并掌握一些与商务有关的英语词汇、专业术语、表达方式以及一些商贸相关知识,能够运用所学的英语技能在商务环境中进行有效的交际与沟通,并知道怎样用英语处理商务中的一些事物和问题。,新编剑桥商务英语(初级)教学大纲,教学内容 CONTENTS,新编剑桥商务英语(初级)教学大纲,新编剑桥商务英语(初级)教学大纲,新编剑桥商务英语(初级)教学大纲,新编剑桥商务英语(初级)教学大纲,新编剑桥商务英语(初级)教学大纲,考核方法,新编剑桥商务英语(初级)教学大纲
10、,推荐浏览网站Websites:1.商务英语学习相关网站商业周刊 http:/金融时报 http:/财富 http:/哈佛商业评论 http:/福布斯 http:/企业家 http:/,新编剑桥商务英语(初级)教学大纲,BEC考试相关网站http:/http:/http:/,period 2 1.1 World of work 工作领域,Focus 学习重点1.熟悉与工作领域相关的词汇2.学会谈论培训课程、工作职责以及如何处理好工作与生活的平衡关系3.练习在听力和阅读过程中寻找相关信息4.掌握一般现在时和频率副词的用法,Reading:Training and workshop 培训与研讨会、
11、讲习班,Background knowledge多种多样的培训依据培训地点不同通常有:1.内部培训(Internal training或称in-house-training)是一种在工作场所进行的在职培训,因此也称为on-the-job training,其特点是经济实惠。2.外部培训(external training),是一种将员工送往专门培训机构的离岗培训,因此也称为 off-the-job training。3.网上培训(web-based training)是一种基于网络环境下的培训尤其受到那些公司员工分布地域广的公司的青睐。,Reading:Training and worksho
12、p,依据培训内容不同通常有:1.新员工岗前培训(New employee orientatiion training)2.领导才能培训(Leadership training)3.实施绩效评价培训(Performance appraisal training)4.个人电脑培训(Personal computer training)5.团队精神培训(Team building training)6.招聘培训(Hiring process training)7.培训师培训(Training the trainer)8.新设备操作培训(Operating new equipment training
13、)9.防止性骚扰培训(Sexual harassment training),pre-reading,questions:1:have you ever attend any training courses?why?2:J&C company is a company that provides training services for business,do you think what it stands for?,J&C培训公司简介,J&C是一家为个人和职业发展提供咨询服务的培训咨询公司。总部设在牛津,由Janet Coyte,珍妮特.考约特掌管。珍妮特是一位经验丰富的教师和咨询师.
14、她为公司和大学开设各种课程和讲习班.作为培训师,她的工作是帮助商业人士摆脱困境。有时她也提供一对一的电话咨询或电子邮件咨询。她著有两三本书,也写些关于演讲技巧和口头报告技巧的文章。同时,她还是国际著名的演说家,在世界各地发表鼓舞人心的演讲。J&C 的客户说他们的课程生动、专业、而且非常实用。,词语准备,词语准备,词语准备,词语准备,词语准备,J&C Training Company,Selling techniquesCross-cultural communicationBusiness English intensive coursesHow to set up a business th
15、rough the internetTeam building,Health and safety in the workplaceHow to give effective presentationsHow to deal with difficult customersPublic speakingSpeed reading and memory super training,课堂练习,课堂练习,参考表达,参考表达,参考表达,Titles,author speaker trainer consultant(D A B C),exercise,part 3 and part 4Answers
16、:trainer consultant author speaker1:yes(The text say that J&C is based in Oxford.It does not say that the training is provided at the training centre.2:No.(none of them are IT courses.),3:Yes(Janet is the author of books on public speaking and she also give motivational talks.)4:No(the company does
17、not offer any creative writing courses)5:Yes(the compay offers team buiding courses),听力练习,Listening:What does your job involve?你的工作包括哪些职责?,Job titles 工作头衔Chairman of the Board of Directions 董事长Managing Director/General Manager 总经理CEO:Chief Executive Officer 执行总裁,首席执行官CFO:Chief Financial Officer 首席财务
18、官Financial Director 财务总管Marketing Director 营销总管Production Director 生产主管,Job titles,CFO 首席财务官CEO 首席执政官PA 个人助理Sales-rep 销售代表Management consultant 管理顾问Quality manager 质检经理,Job titles 工作头衔,Personnel Manager/Human Resources Manager 人事经理Chief Accountant 总会计师Sales Manager 销售经理Marketing Manager 营销经理Public R
19、elations Manager 公关经理Advertising Manager 广告经理Works/Factory/Production Manager 生产经理Purchasing Manager 采购经理After-sales Manager 售后经理,Job titles 工作头衔,Communication/Information Manager 信息经理Quality Manager 质检经理R.&D.Manager 研发经理Management consultant 管理咨询师Personal assistant 个人助理,私人助理Sales representative 销售代
20、表Consultant 顾问,Grammar:The present simple 一般现在时,一般现在时用于描述:1.稳定的、经久不变的情形(Permanent situations)2.习惯动作或经常性的动作(Habits and frequency of activities)3.作息时刻(与时间短语连用)(Timetables with a time expression),语法练习,语法练习,P.8 第1题:,Adverbs and expressions of frequency,Adverbs and expressions of frequency,1.Adverbs of f
21、requency:Words such as always,usually,often,sometime,occasionally,rarely,seldom,and never usually come before the verbs.2.Expressions of frequency:once a week,twice a month,every Monday,on Thursdays.These usually go at the end of the sentence.频率副词在句子中的位置:动词前be 动词后,P.8 第2题,Speaking:Work-life balance
22、工作与生活的平衡,DiscussionDo you work or study too much?Do you know how to balance your work with you life?What kind of life do you prefer,love the life you live or live the life you love?,Speaking:Work-life balance,Ways of work-life balance(保持工作与生活平衡的途径)1.Prioritize tasks(区分任务的优先次序)2.Set aside one night e
23、ach week for recreation(每周留出一个晚上放松娱乐)3.Seek professional help(寻求专业帮助),1.2 Personal and professional details 个人和职业详细情况,Focus 学习重点1.熟悉与个人信息和职业描述相关的词汇2.学习掌握描述个人和职业详细情况的相关技能3.学习在阅读过程中寻找具体信息4.学习写个人简历,New Words&Expressions,division n.分理处,部门colleague n.同事profile n.传略;人物简介;概况questionnaire n.问卷,调查表interview
24、n.采访;面试single adj.单身的,未婚的musical instrument 乐器file n.档案,文件,New Words&Expressions,destination n.目的地follow-up questions 后续问题,补充问题swap vt.交换electronics n.电子学;电子器件varied adj.多变化的,各不相同的confectionary adj.糖果的,有关甜食制造的annual adj.每年的,年度的allocate vt.分配,分派candidate n.候选人criterion n.标准,准则 pl.(复数)criteria,New Wor
25、ds&Expressions,Inc.adj.Incorporated 的缩写,股份有限的employee n.员工,雇员value n.价值观,准则supervise vt.主管,监管,管理coordinate vt.使协调scuba diving 水肺潜水marathon n.马拉松赛跑finance assistant 财务助理audit vt.审计,New Words&Expressions,masters degree 硕士学位judo n.柔道Chronic Fatigue Syndrome 慢性疲劳综合症 ambitious adj.雄心勃勃的journalism n.新闻学,新
26、闻业breed vt.饲养terrier n.小猎狗 chewing gum 口香糖gallery n.画廊,美术馆format n.形式,格式SARS-Severe Acute Respiratory Syndrome 严重急性呼吸道综合征,俗称非典型肺炎,简称非典,Background knowledge,English Name 英美人的姓名姓名的组成大多数英美人的姓名由三部分组成,排列顺序如下:名(first name)+中间名(middle name)+姓氏(last name)first name 和middle name一般是父母取的,所以又称 given name,在基督教国家
27、也称Christian name。姓氏是祖传的,所以last name又称family name。姓氏还可以是surname。大多数人有一个中间名,但也有些人没有中间名,或有两个以上中间在交际场合一般不用中间名。,English Name,姓名的缩写和顺序我们在看外国人写的书和文章时,常看到缩写。如哈里.波特的作者J.K.RowlingJoanne Kathleen RowlingJoanne:first nameKathleen:middle nameRowling:surname/family name,Speaking:Meeting People 打招呼,Useful Language
28、sWhats your name?/What are your hobbies?/Where are you from/Whats your job/Whats your favorite place for holidays?Why do you learn English?/How often do you do sports/go shopping?Why do you like listening to music?How do you like your job?,Writing:Personal and professional profiles 个人和职业简况,Interview
29、/questionnaireDo you have a hobby?Write a personal profile Name _Surname _Town/City_Hobbies_Family _Job title _,Vocabulary:Job and work,Job and Work 词义辨析(1)work 可做动词,而job 不可以。(2)work 为不可数名词,job 为可数名词。(3)work 用于泛指脑力或体力的所有各种活动。Job 是职业,赚钱养家的工作,职责,任务;一件工作。,Reading:Employee of the Year Award 年度最佳员工,Crite
30、ria of Employee of the Year Award(年度最佳员工评选标准)Make a significant contribution to company efficiency,profit,product development or staff development.Deal with professional or personal problems successfully.Be a mentor or set a positive example to others.Represent the company values of healthy living.,
31、什么是水肺潜水?,什么是水肺潜水?水肺潜水的英文是SCUBADiving,SCUBA是英文SelfContainedUnderwaterBreathingApparatus五个单词的首字母的缩写,称为SCUBA,意思就是靠自身携带的呼吸系统进行潜水活动。SCUBA这个专业名字已经渐渐为人们所熟悉,New Words&Expressions,efficiency n.效率profit n.利润mentor n.良师益友make contribution to 为做贡献personal problem 个人(私人)问题set an example to 树立榜样be based in 在总部rai
32、se money 募捐,New Words&Expressions,Masters degree in business administration:MBA工商硕士Chronic Fatigue Syndrome 慢性疲劳综合症be in charge of 负责best-selling 畅销be famous for 以著称think of a new idea 想出新点子,Extension about the opinions:,I think Michelle is the ideal candidate,because she.Sarah should get the prize,
33、because she.Henry is the person who best deserves the title of Employee of the Year,because.Ian has all the good qualities of the best candidate,in fact.,新编剑桥商务英语初级(第三版),Module One,熟悉BEC初级考试的基本形式掌握读、写、听、说的基本技能和技巧练习在阅读过程中寻找相关信息,教学目的及教学重点,1.3 BEC Preliminary Exam BEC初级考试,Introduction to BEC Preliminary Exam,BEC Exam Format 考试形式,BEC Exam Format,考试形式,考试形式,考试形式,考试形式,