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1、商务英语演讲稿沙发商务中英沙发商务Couch commerce Hello, everyone my name is Popo, and today Im gonna talk about Couch commerce, which is a new phrase for all of us. Comscore , a very famous market research company in USA, recently published a report which shows nearly half of tablet tblt users are shopping online us
2、ing them. Tablets will not replace computers, but they provide a much more enjoyable environment for content editors and merchants to catch users attention and transform them into couch-buyers. 美国市场研究公司Comscore最近发布的一份报告显示，将近一半的平板电脑用户用平板电脑在线购物。平板电脑不会取代普通电脑，但它们提供了一个更加舒适的环境，让网络编辑和商家能够吸引用户的注意并将他们转化为“沙发消
3、费者”。 Couch commerce refers to the phenomenon of people doing their shopping using tablet and smart phone devices. The term Couch commerce is derived from the fact that many people will be sitting on their couch (or in the bath, or outside on the balcony, etc) while they do their online shopping this
4、 year. 沙发商务指的是人们用平板电脑和智能手机购物的现象。“沙发商务”这个词源于很多人网上购物的时候都是坐在沙发上。 With the introduction of the iPad from Apple, tablet sales have skyrocketed over the past couple of years. Online retailers have jumped on the bandwagon by introducing versions of their online storefronts that cater to people who use tabl
5、et devices. 随着苹果公司iPad的引进，平板电脑的销售量在过去几年猛涨。在线零售商跟随潮流也给他们的网店引进了适应平板电脑用户要求的版本。 The introduction of the iPad and similar tablet devices has completely changed the buying experience forever. People no longer sit right in front of their computer screens, highly focuse on their task to find best deals. IPa
6、d以及同类平板电脑的引进彻底改变了人们的网购生活。人们再也不需要正襟危坐在电脑屏幕前专门购物了。 Imagine this: Computer users are sitting right in front of their screen, highly focused on their task (finding the best deals), while tablet users are relaxing on the couch, enjoying nice content (pictures, videos, stories). Which one do you prefer? 想
7、象一下：普通电脑用户坐在电脑屏幕前，全神贯注寻找最划算的商品，而平板电脑用户则舒适地坐在沙发上，欣赏着图片、视频以及小故事等精美素材。是你的话，你喜欢哪一种呢？ Its about business, not technology. We can describe this context as couch-browsing, and by extension describe the act of browsing a catalogue or shopping through a tablet app as couch commerce. 这跟技术无关，这就是生意。我们可以把平板电脑用户的
8、这种体验称为“沙发浏览”，推而广之，坐在沙发上通过平板电脑上的应用程序浏览购物目录或者进行网购就可以称为“沙发商务”。 But , couch commerce is different from e-commerce and m-commerce, due to the contextkntkst: Users are not sitting at a desk, nor on the street nor in a coffee bar. They are comfortably installed in the most welcoming furniture of their home
9、: the couch. Browsing a catalogue on your couch puts you in a very different state of mind than at a desk or in public transportation. You feel relaxed and confident. What better state can a merchant hope for? 因为使用方式的不同，“沙发商务”与电子商务和移动商务是不同的。用户不是坐在桌边，也不是走在街上或者置身咖啡馆内，而是坐在家中最舒适的所在沙发上。坐在沙发上浏览购物目录时的状态与坐在
10、桌边或者身处公交车上的状态完全不同。你会觉得很放松，而且信心满满。这么好的购物状态，商家上哪儿找去啊？ Absolutely, I know you are gonna tell me how couch commerce costs. Thanks a lot, everyone. I know the answer is my money！(请在此处重读！) But even if I know this , I cant help using it. The shopping experience is so good 当然，我知道你们将会问我沙发商务将会让我花费什么。谢谢大家。我知道，答案是我的钱啊！但是即使我知道这些，我还是忍不住啊！这种消费体验实在是太好了
